India 31 August 2016: M-Tech, a leading mobile company, is gradually making its space in Bollywood arena. Last time M-tech Mobile Group joined hands with Aishwarya Rai Bachchan & Irrfan Khan starrer JAZBAA and even introduced new smart phone ‘Jazbaa’ in the market.
After creating a sizeable market share in the feature phone market and projecting to cross 5 Lac pieces a month in this sector, M-tech Mobile has now tied up with the much awaited ‘horrance’ (horror romance) SAANSEIN - The Last Breath.
Co-Founder, M-Tech Informatics, Vikram Agarwal said, “M Tech mobile is always committed to provide the best technology to the masses at the most affordable rates. We have created a sizeable market in the industry and projecting great figures in the future. The thought behind doing in film branding was to achieve a wider reach in short span of time. The movie has talented cast with a great story line. We are happy to be associated and believe that it will definitely help our brand grow further.”
Goutam Jain, SAANSEIN producer (GPA Productions), said, "We are absolutely elated that M-tech Mobile Group has come on board for SAANSEIN and we are sure this association will help both the film and the brand.”
While SAANSEIN Director Rajiv Ruia said, “It is a pleasure to collaborate with a leading Mobile Group like M-tech. This alliance is not just a strategic one but also an innovative one. This strategy of in-film branding will give an edge to both of us.”
Starring Rajniesh Duggall, Sonarika Bharodia, Hiten Tejwani, Amir Dalvi and Neetha Shetty SAANSEIN -THE LAST BREATH is directed by Rajiv S Ruia under GPA Productions banner and it is ready to release on November 11, 2016.