Aircel’s strong customer growth makes way for new products and network expansion

Posted by: at 8/05/2016 02:49:00 am

-          Adds over 1 million customers in UP (East) in one year
-          Launches new product portfolio offering best value-for-money ranging from Rs. 6 to Rs. 39
-          Announces network expansion plan of adding 300+ sites across UP(East)

Delhi, August 5, 2016: Aircel, one of India’s leading telecom service providers, today strengthened its position in the UP (East) circle by launching four new exciting products and expanding its network by more than 300 new sites. The company announced the effort for its growing customer base in UP (East), as Aircel added more than 1 million customers in UP (East) in the last one year, owing to its products that offer the best value-for-money, a robust network and its aggressive drive for fuelling mobile data consumption in the country.

Aircel’s strong customer growth makes way for new products and network expansion

Delivering on its commitment to offer the most affordable products and services, Aircel has introduced a host of rate cutter packs ranging from Rs. 6 to Rs. 39 in UP (East). The new rate cutter packs are aimed at providing Aircel customers with maximum affordability for local and STD calling, thereby offering them the best value for money. Additionally, Aircel will be deploying close to 300 new sites across the UP (East) circle in the next few months to cater to its growing customer base, apart from the 3,544 sites that it already has in the circle.

Commenting on the occasion, Prabhat Aggarwal, Regional Manager – Central, Aircel, said, “A market where one-fourth of our customer base is students, UP (East) becomes naturally a very important circle for a youth oriented brand like Aircel. Our efforts in providing our customers with innovative and affordable products in this market have continued to pay off well, and we’re delighted to have added more than 1 million customers to our network in UP (East) in the last one year. At Aircel, our steadfast endeavor has been to catch the pulse of the customer needs for all that we offer. Therefore, we’re expanding our network with 300 more sites across the circle, and are confident that our further strengthened portfolio of new products will delight our customers and help us continue the growth path we have carved for ourselves in UP (East).”  

Aircel has launched SRC 6 that enables one to make all local and national calls at 25p/min for up to 90 days. This offer is available to all New Customers, and to Old Customers recharging through SOMA (Special Offer), with its validity depending upon the usage of the customer. Aircel also launched RC 21 which slashes all STD call rates to 25p/min for 28 days, while RC 39 slashes local as well as STD calls to 25p/min for 28 days.  Aircel is the only operator to offer 10p/min On-Net (Aircel to Aircel) calling at a price as low as Rs 7, without any first call charging condition.

MRP (in Rs.)
All Local/National calls at 25p/min
For New Customers 90 days/For Old Customers  28 to 90 days
RC 7
 Local Aircel to Aircel calls at 10p/min
28 days
RC 21
 All STD calls at 25p/min
28 days
RC 39
All Local/National calls at 25p
28 days

Commenting on the launch of the new products, Aashish Dutt, Head of Sales & Marketing - UP (East), Aircel, said, “We, at Aircel, realized that users are increasingly looking for an uninterrupted experience that offers maximum affordability, and simplicity in the products they choose. The new range of Rate Cutter packs were hence brought about in UP (East). Our newly introduced rate-cutter packs ranging from Rs. 6 to Rs. 39 are simple products with powerful offerings that beat most other products in its category in the market in terms of affordability for local or STD calling. We’re certain that like all our other products, these rate-cutter packs will offer the best value for money to our customers.”

The new product line has been introduced as part of Aircel’s highly cost-effective propositions that are introduced after gathering profound insights on customer demand in the market. Aircel has, in its kitty, a range of other highly affordable data products as well to offer to its growing 3G customer base as well as Voice products like unlimited free Aircel to Aircel local and STD calling products that have won over millions of customers so far.

About Aircel
Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM®, ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress in 2013 and CLO Learning in Practice Award 2014 in the Silver category. For more information, please log onto our website

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