Mumbai, 4th August 2016: In an analysis of over 30,000 print articles from English and Hindi media tracked by BlueBytes (a Comniscient Group company), a Media Analytics and Research firm – the MD of the low-cost carrier SpiceJet, Ajay Singh, received the highest visiblility among Indian Aviation spokespersons, with 25% of all media articles with spokespersons mentioned, garnering positive media value worth ₹96 crores. The next most visible Airline spokesperson was Jet Airways’ Chairman, Naresh Goyal with 16% of positive media articles valued at ₹61 crores. Indigo Airlines CEO, Aditya Ghosh received 14% of positive media articles valued at ₹54 crores. Air India’s CMD, Ashwani Lohani, received 13.8% of positive media coverage worth ₹53 crores among Aviation spokespersons.
Jayprakash Pujari, Operations Head, BlueBytes, (a Comniscient Group company) commented on the importance of visibility for a brand in the media, “A brand is often a long shadow of its leadership as each action of the leader carries the potential to propel or impede the organization substantially. Media appearances help in gaining mileage only if the coverage is positive and beneficial for the brand. With insights gained from tracking media of the Aviation sector it was phenomenal to see how much value the media adds to brands.”
Among International Airline brands, the most visible spokesperson was James Hogan, CEO Etihad Airways with 3% of media articles with positive value worth ₹12 crores followed by Akbar Al Baker, CEO Qatar Airways garnering ₹4 crores worth of positive media value and Goh Choon Phong, CEO Singapore Airlines procuring ₹4 crores worth.
Founded in 2003, BlueBytes, a part of the Comniscient Group, is among India’s leading Media-analytics companies with 9 city offices. Since its launch, a growing number of smart communicators now consider BlueBytes an indispensible tool for tracking, managing, and organizing media coverage from print and online sources. BlueBytes News offers media monitoring and analysis services to over 250 clients and works closely with more than 30 PR agencies in India. Drawing from a decade of expert media-monitoring experience and extensive client feedback, BlueBytes business practice is on the principles of Relevance, Accuracy, and Timeliness. BlueBytes has the know-how to not only understand and manage media monitoring from multi-lateral perspectives but also to leverage it. This combined with their expertise in a variety of sectors and a well-rounded understanding of the various stakeholders—media, consumers, citizenry, government, activist groups, political parties, and bureaucracy, among others — gives BlueBytes an indubitable edge in the programs we undertake.