· New premium quality product aimed at Individual House Builders
· 300+ dealers invited for launch event
· Advanced formula provides additional strength and denseness over ordinary concrete
Delhi, 23rd August, 2016: Ambuja Cement, India’s leading cement manufacturers launched Ambuja Plus Roof-Special, a premium cement that incorporates an advanced formula that makes it 20% stronger over ordinary cement.
Ambuja Plus Roof – Special, as the name connotes, is an innovative product offering developed by Ambuja Cement after years of research, and is aimed at the Individual House Builder segment. It is not just a product but a complete solution which includes guidance by an ‘Ambuja Expert’ to build the dream house you desire.
This product was launched by Mr. Sanjay Gupta, Chief Marketing Officer, Ambuja Cement Limited, and Mr. Pankaj C. Mota, Marketing Head, North Region, amidst much fan-fare in a grand gala event in the NCR region and Uttarakhand and saw the participation of more than 300 dealers of Ambuja Cement.
Ambuja Plus – Roof Special has already seen a successful stint with the Individual Home Builder segment in all the states where it was launched earlier, namely, Gujarat, Maharashtra, Rajasthan, Punjab, Bihar, West Bengal, Assam, Chhattisgarh and Orissa as a result of its value proposition to this segment. With this launch, Ambuja Plus will now be available in the markets of Delhi, Ghaziabad, Noida, Meerut, JP Nagar, Bulandshahar, Bagpat, Bijnaur, Gurgaon, Faridabad, Dehradun, Haridwar, Rishikesh, Roorkee, Gadhwal Hills, Saharanpur, and Muzaffarnagar.
Enumerating the benefits of this new cement Mr. Gupta said, “Ambuja Plus – Roof Special is a superior quality cement with advanced SPE technology that makes concrete stronger and easier to work with. It also comes packed in special tamper-proof bags that helps keep moisture out and thus retains the freshness of cement for a longer time.”
He further added, “Ambuja Plus Roof - Special is an ideal offering for the individual house-builders in Delhi-NCR and Uttarakhand, a region where we have witnessed a successful growth story and extensive brand loyalty from our customers. Building a strong house is a noteworthy accomplishment for every builder, and we at Ambuja strive to ensure that he is provided with the best quality resources for every home that he builds.
About Ambuja Cement
Ambuja Cements Ltd, a part of a global conglomerate LafargeHolcim, is one of India’s leading cement manufacturers with over 25 years of operations.
The company, initially called Gujarat Ambuja Cements Ltd, was founded by Narotam Sekhsaria in 1983 in partnership with Suresh Neotia. Global cement major Holcim acquired management control of Ambuja in 2006. The Company has also made strategic investments in ACC Limited.
The Company has five integrated cement manufacturing plants and eight cement grinding units across the country. It is the first-ever Indian cement manufacturer to build a captive port with three terminals along the country’s western coastline to facilitate timely, cost effective and environmentally cleaner shipments of bulk cement to its customers. The Company has its own fleet of ships.