Launches four new product formulations; stylish and vibrant packaging to reach out to the youth
New Delhi, August 24, 2016: Amway India, the country’s largest direct selling FMCG Company, has revamped the Attitude Skin Care range and has launched newly formulated Attitude Facewashes and Attitude Moisturisers tailor made for Oily or Dry skin and targeted to the youth. The new and improved range, enhanced with vitamins and natural fruit extracts and fortified with Triple Advanced Complex, helps one’s skin become soft, supple and lustrous. The new range offers six products including 2 variants of Face Wash, 2 variants of Moisturizer, a Foot Cream and a Hand & Body Cream. The skin care range, with stylish, youthful and vibrant packaging, comes in high quality tamper evident tubes ensuring minimum wastage.
Speaking on the occasion, Sundip Shah, Chief Marketing Officer, Amway India, said, “The newly launched Attitude skincare range offers effective products with a youthful and contemporary style. The product packaging is refreshing and highlights the ingredients – especially the fruit extracts. The range is targeted to the youth who believe that ‘Beauty is not just about looks. It’s about the attitude you carry.’”
The Attitude Skin Care Range:-
Attitude Face Washes are tailor made for Oily or Dry skin to give you the care that your skin needs. The Face Wash for Oily Skin is enriched with Kiwi extracts to help deeply cleanse the face without over-drying. The Grape fruit extracts, in Face Wash for Dry Skin, help in gently cleansing and nourishing the skin. The Facewashes are 100% soap free formulations which deeply cleanse the skin and wash away the dirt, oil and pollutants to help the skin stay clean. The Vitamin E works as an anti-oxidant to keep the skin nourished. Both the face washes also have the goodness of Apple, Almond and Orange extracts to keep the skin refreshingly soft and supple. Rs. 325 each for 100 ml.
Attitude Moisturisers are tailor made for Oily or Dry Skin to give you a soft and supple feel with just the right amount of care. The Attitude Moisturiser for Dry Skin with Grape fruit extracts helps to keep the skin soft, supple and smooth. Attitude Moisturiser for Oily Skin has Kiwi extracts that help maintain the right moisture levels. The Moisturisers are fortified with Triple Advanced Complex. Vitamin A & E work as anti-oxidants to keep your skin looking youthful. The goodness of Apple, Sweet Almond and Orange extracts keep the skin nourished. The Moisturisers contain OSMOGELINE™ which helps in revitalising the skin. Rs. 599 each for 45 gm each.
Attitude Foot Cream is rich in Emollients, it helps soothe cracked heels, and soften dry rough feet. It has vitamin A, C, E, Natural fruit and Botanical extracts that help to nourish and moisturise the skin. Rs. 370 for 100 ml.
Attitude Hand & Body Cream is a light and non-greasy formula, that helps reduce the dry or scaly appearance of skin and diminish the environmental damage. It has vitamin A, C, E, Natural fruit and Botanical extracts that help to nourish and moisturise the skin. Rs. 370 for 100 ml.
Attitude is a premium brand, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Moisturizer, Sunscreen Lotion, Face Wash, Hand and Body Cream, Foot Cream and the Be Bright range of products. At Amway, we believe that beauty is all about attitude!