The collection, based on the Academy Award winning film ‘Frozen’, is set in white gold and diamonds
India, August 20, 2016: BlueStone.com, India’s leading online fine jewellery brand has launched a beautiful collection inspired by Disney’s award-winning animated musical film ‘Frozen’. The collection captures the essence of the movie through designs inspired by the movie characters and iconic motifs.
Crafted in white gold and featuring diamonds, blue topaz, pink sapphire and enamel, the range is designed in classic as well as fashionable styles to appeal to ‘Frozen’ fans of all age-groups. BlueStone.com’s in-house designers have masterfully brought the fascinating story of Disney’s Frozen to life through delicate designs. An ode to Anna and Elsa's sisterhood and enchanted snowman Olaf’s exuberance, the collection features intricately styled earrings, pendants and bracelets that are attractive and contemporary in style.
The collection priced at INR 5,000 onwards includes 22 pieces and is available on BlueStone.com
Established in 2011, BlueStone.com aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features more than 5,000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Policy and Lifetime Exchanges. Shoppers also experience the ease of luxury shopping from the comfort of their home with a unique Home Try-on facility available in 16 cities.
About Disney India’s Consumer Products Business:
Disney is the largest retail character licensor in the world with US$45 billion in character merchandising retail sales globally in 2013. The Consumer Products business includes: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing. The Consumer Products business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally appealing merchandise.
Today, Disney-branded products are available across 300,000 retail locations in India. Disney-branded products are present in close to 2000 modern retail touch points including hypermarkets with more than 3,000 SKUs across categories. Working with over 150 licensees across categories, Disney India’s Consumer Products retail branding, such as the unique Disney-branded corners in prominent retail outlets including Hamley’s and Big Bazaar, continue to reach more and more consumers across the country. Disney-branded products are available across all the key online portals with branded pages on Amazon and Flipkart and with strategic presence in portals like Myntra, Jabong, Snapdeal and more.