India 05 August 2016: CaratLane, India's leading omni-channel jeweller unveiled a new collection under the Ornati collection line, designed by Farah Khan Ali exclusively for CaratLane, named Rhapsody.
Rhapsody welcomes you to a garden of eternal spring with modern jewellery designs of flowers, birds, hearts and butterflies. Sharing the inspiration behind the two new collections, designer Farah Khan Ali, said, “This collection adds to the art of Ornati with a fresh and playful feel. With Rhapsody, we rediscover everyday jewellery with the freshness of fragrant flowers, free-flying birds, joyous hearts and flamboyant butterflies.”
Rhapsody brings necklaces, earrings, rings and bracelets inspired by the whimsically complex beauty of nature, the vibrant designs encapsulates this organic, natural, kind of vibe. These are exquisitely crafted in 18KT gold with a generous hint of diamonds embellishments.
Rhapsody starts at Rs.10,299
CaratLane, India’s 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. Recently in July, 2016 CaratLane got into a strategic investment deal with the Titan Company, a Tata Group organisation.
CaratLane was incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.
CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India’s largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.
Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30% to customers, over retail costs, without compromising on quality.
Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.