Elite brings Elite Model Look (EML) - LAUNCH OF THE MAX ELITE MODEL LOOK CONTEST 2016

Posted by: at 8/25/2016 06:54:00 am

A unique springboard to integrate the modeling universe…

India 25 August 2016: MAX, the country’s largest fashion forward brand, in its third year of association with Elite brings Elite Model Look (EML), one of the world's most prestigious modeling platforms to India. This will give a once in a lifetime opportunity to Indian models to showcase their best.

Elite brings Elite Model Look (EML) - LAUNCH OF THE MAX ELITE MODEL LOOK CONTEST 2016

Modeling, in India, is seldom taken seriously as a profession. Main reason for this misunderstanding is the lack of the correct platforms and mentors. Max has collaborated with EML to provide a streamlined career path for aspiring models. Max Elite Model Look, for the last two years, has been nurturing and guiding young models who want to make it big on both Indian and international runways.

Max Elite Model Look team is touring India (Delhi, Mumbai, Hyderabad, Chennai, Bangalore and Chandigarh) with six castings that will take place from 27th August to 1st October, aiming to offer maximum opportunities for girls and boys to participate in the most renowned modeling contest and become part of the world’s most prestigious agency.

A dream that becomes reality…

For the 33rd consecutive year, Elite is organizing the most prestigious modeling contest in the world offering thousands of girls and boys (between the age of 16 and 22), the opportunity to achieve their dream and to follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.

Regional Casting

A team of eminent jury members, including Marc J. Robinson, a prominent name in the Indian modeling industry and license holder of Elite Model Look India, will be touring 6 cities in India to discover the best talent across the country.

The MAX Elite Model Look Hunt is coming to Hyderabad on 27th August, 2016, for their first casting of the year. It will be held at Forum Sujana Mall, between 11 AM- 4:30 PM. The competition will be judged by some of the most prestigious personalities from India’s fashion industry: Marc J. Robinson (Franchisee, Elite Model Look India), Vasanth Kumar (Executive Director, MAX Fashion India), Nicole Faria (Former Miss Earth 2010) and Manasvi Mamgai (Former Miss India 2010). Applicants need to bring two recent pictures including a head shot and a full body shot. A parental consent authorization letter is mandatory for contestants who are below eighteen years of age. Female applicants should wear minimal make-up and clothing that accentuates their figure such as skinny jeans or leggings and a basic fitted t-shirt. Male applicants should wear something that shows their vital stats and overall body structure such as skinny jeans and a basic t-shirt and no accessories such as cap or hat should be worn.

Eligibility Criteria

To participate in Max Elite Model Look castings, the applicants must be:
- Female: Between the ages of 16 and 22 - At least 5’ 7 in or 172cm tall
- Male: Between the ages of 16 and 22 – At least 6’ or 183cm tall
- Of Indian Nationality

Casting Dates:

- 27-08-2016: Hyderabad
- 31-8-2016: Chennai
- 11-09-2016: Bangalore
- 17-09-2016: Chandigarh
- 24-09-2016: Delhi
- 01-10-2016: Mumbai

National Casting

At the end of this India tour, the selected participants will compete in the national casting that will be held on 3rd October in Mumbai. At the end of the National Casting, the Elite Model Look jury will choose sixteen contestants who will participate in the MAX Elite Model Look 2016 Grand Finale


National Casting finalists will undergo grooming sessions by industry experts including Marc Robinson and Erika Oliveira, an Elite Model and winner of prestigious Golden Globe for "Best Model Female”. These rigorous grooming sessions, conducted in a safe, supportive and fun environment, help aspiring models to understand the concept of stage presentation, poise, confidence and most importantly, the art to enhance and nurture their inner beauty. The experts will guide and mentor them to prepare for the Grand Finale which is scheduled to take place in October.

The winner takes it all

The winners are not only selected based on their photogenic qualities, their personality and their natural beauty but also for their potential to correspond to current fashion trends. The ultimate goal is to win a place in the prestigious World Final and represent India on international level. The winners will aim for the super model trophy and will also secure a 3-year contract with the Elite agency.

About MAX

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 55 cities. The brand plans to have a network of 175 stores in India by the end of FY 16-17.
About Elite World

Elite World is part of the PGM Group, a global talent management company with a focus on fashion services and luxury brands. Along with Elite World, the Group owns Women Management and therefore holds a leading global position in the model management industry.

Elite was founded in Paris in 1972, and has been famous for discovering and launching the career of the most famous models in the world such as Cindy Crawford, Linda Evangelista, Gisele Bündchen and Stephanie Seymour to name a few.

The first international agency to open in China, Elite is nowadays the world’s largest modelling agency network present in the 5 continents with a network of 30 agencies.

Thanks to the opening in 2012 of the NY based agency The Society and the recent acquisition of Women Management, the Group is now leading the model management industry worldwide representing the highest ranking top models in the world such as Adriana Lima, Liu Wen, Kendall Jenner, Fei Fei Sun, Ming Xi, Cara Delevingne, Sigrid Agren, Catherine Mc Neil, Toni Garrn, Daria Strokous, Natasha Poly. Along with its women division the Group represents some of the industry’s recognizable men, such as Benjamin Eidem, Florian Luger, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens through its international men divisions.

The PGM Group also owns La Perla, the Italian high-end luxury brand and the epitome of haute couture lingerie since 1954. To learn more, visit www.elitemodelworld.com

About Elite Model Look

In its long history Elite has shown an uncanny ability to anticipate the needs of the industry, ceaselessly seeking out new and culturally diverse expression of beauty. Each year since 1983 the Elite Model Look contest uncovers dynamic new faces to embody – and even inspire – the trends of the day. Elite Model look is definitely the leading international model search worldwide: it is active in over 30 countries across the world, and attracts thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, Fei Fei Sun and Gisele Bündchen amongst many other household names. Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry, making Elite stand-out from the crowd. To learn more, visit www.elitemodellook.com.

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