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Firefox Bikes Launches Co-Branded Bikes with Swiss Military

Bengaluru, August 11, 2016

In a bid to provide a whole new experience to its customers, Firefox Bikes, a leading premium biking company, in association with Swiss Military announced the new range of Swiss Military co-branded bikes. The Firefox - Swiss Military bikes were launched today in Noida.

Firefox Bikes has joined hands with Swiss Military for introducing international standard value for money bike models for youth. With this new association Firefox Bikes aims to expand its range of bikes and reach out to the young and restless biking enthusiasts.

Firefox Bikes Launches Co-Branded Bikes with Swiss Military

Firefox Bikes Launches Co-Branded Bikes with Swiss Military

Firefox Bikes Launches Co-Branded Bikes with Swiss Military

Firefox Bikes Launches Co-Branded Bikes with Swiss Military

FIREFOX - Swiss Military have co-branded 3 bike models namely TANK, PETROL, TROOPER in 10 different variants. The price range of these bikes is in between Rs 12,000 to 25,000. The Name, Look and Feel of these bikes makes them adventure and youth centric .

Shiv Inder Singh, CEO, Firefox Bikes said, “I believe that our association with Swiss Military will bring the Indian bikers a great new range of bikes made for the rugged mountains.In the first year of launch, we expect to sell a good number of bikes. We are targeting youth segment specifically.”

Commenting on the partnership, Anuj Sawhney, Managing Director, Swiss Military, said, "There is great synergy when two premium brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the Indian consumers. In that respect Firefox, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association."

“Firefox Bikes have been providing newer versions and variations of bikes to cater to all possible needs of the consumers. Firefox has always tried to push the biking culture in the country in order to contribute towards eco friendly environment, healthy lifestyle and fuel conservations. With this collaboration, Firefox Bikes is focusing into the mid-segment of city bikers” informed Ajit Gandhi, Marketing Head, Firefox Bikes.

Within a short span of time, Firefox Bikes has made a huge impact in the biking industry; it has over 200 bike stations strategically located in 95 cities across India and 1 in Bhutan. Firefox Bikes plans to expand its retail presence with 10 additional outlets in the next quarter and 40 new stores each successive year.

About Firefox Bikes

Firefox Bikes is a leading name in the premium bike segment in India. Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids. It has tie-ups with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finish line, Slime. Firefox Bikes has also co-branded with Warner Brothers and Popeye for its bike range. The USP of Firefox Bikes is that it offers complete biking solutions of international standards to its customers under one roof.Firefox has also introduced the world’s number one bikes to India – Trek Bikes (USA) as exclusive distributors.  The Firefox and Trek segment enjoys a solid market position as they offer a wide range of over 90 bike models which caters to all age groups. The company targets its products at high-income salaried groups, corporate professionals, kids and young parents.

About Swiss Military

Over the past 30 years of the brands existence, Swiss Military made a strong presence in 26 countries globally, with brand registrations in 40 countries and over 600 retail stores in Europe alone across various product segments namely Travel Gear, Writing Instruments, Watches, Garments, Accessories, Kitchenware, Eye Wear, Leather Goods, Outdoor/Hiking, Footwear, Cosmetics & Electronics with over 1200 present SKU’s in the global portfolio. Swiss Military products follow global Swiss quality mandates and precision standards engineered to craft the very best products coming off its assembly lines worldwide. Swiss Military set foot in the Indian sub-continent over 5 years ago with a successful brand presence through channels like Inflight Shopping, Corporate Gifting and E-commerce in order to better understand the tastes and requirements of the unique & culturally diverse Indian customer. With over 700 Multi-brand outlets now in India, Swiss Military is now set to embark on its exclusive outlet expansion plan for the Indian sub-continent in the coming few months.