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‘Hamleys Fashion Show’ for kids at LFW Winter/ Festive 2016

Bangalore Audition for an Exclusive

Bangalore, 17th August 2016: Hamleys, the finest toy shop in the world from UK hosted its Bangalore audition for the second season of ‘Ramp Camp’ – an annual property that gives children from across the country an opportunity to walk the ramp at ‘The Hamleys Show’ during the Lakme Fashion Week held in Mumbai in August, 2016.

‘Hamleys Fashion Show’ for kids at LFW Winter/ Festive 2016
Swanik Swami, Sia Naidu, Ananya Bannerjee and Mahin Choudhary with Neeraj Gaba

25 children will walk the much coveted ramp at the Lakme Fashion Week Winter/ Festive 2016. These selected finalists will be trained by one of the finest grooming experts in the industry, Mr. Neeraj Gaba, handpicked from 8 cities across India. All the participant kids have gone through a curated process of selection, starting from getting registered at the Hamleys store, attending a dedicated workshop by Mr. Neeraj, called ‘Ramp Camp’, leading up to the final round of auditions.

The Bangalore audition was conducted at the Hamleys store in Phoenix Market City at Whitefield. It was an exhilarating experience for the children who were trained by Mr. Gaba before the final round of auditions took place. The kids were thoroughly seen enjoying themselves as they practiced and walked the ramp for the judges. Young fashionistas,Sia Naidu (6 years) and Swanik Swami (7 years) were the chosen winners of the auditions held in Bangalore. The event was very well received by all the children and parents present at the store who hope to make it to fashion week in Mumbai to witness the Hamleys Show in August, 2016.

At the forefront of engaging with children in all age groups, Hamleys is not just a toy shop, it’s a destination for fun, entertainment and experience! The Ramp Camp workshop at Hamleys provides a platform for children to showcase their talent, build confidence and experience the thrill of walking the ramp at a prestigious fashion week. Through this initiative, the brand hopes to interact with kids at much deeper emotional level, touching their lives and bringing about a positive change in them. It is an opportunity that provides kids ‘a once in a lifetime’ experience, the Hamleys way!

Karandeep Singh - Business Head, Hamleys, India says “Parents today desire to showcase the skills of their children on larger than life and on nationally acclaimed platforms. At Hamleys, we are happy to bring one such opportunity to the kids which allow them to walk the ramp at a premier fashion event such as the Lakme Fashion Week. It is a wonderful occasion for us to celebrate and inspire us to organize other such exciting, path breaking properties at Hamleys”.

“I am thrilled to once again associate with Hamleys for their upcoming show at Lakme Fashion Week. I am looking forward to meeting the young talent over the next few weeks for the Ramp Camp, the 'Kingdom of Flearn - Fun & Learn'. It is a great initiative to build their confidence as they get ready to trot on the runway. Being around kids brings out the child in me and I can’t wait to go back!” says mentor and grooming guru, Neeraj Gaba.

Jaspreet Chandok, Vice President and Head Fashion, IMG Reliance says, “The Lakme Fashion Week is the premier fashion event in the country and I’m sure it will be an experience that they will always cherish. We look forward to hosting these little fashionistas on the Lakme Fashion Week stage.”

About Hamleys

Hamleys, The Finest Toy Shop in the World from UK is in India since 2010. With the opening of its first store in Mumbai at High Street Phoenix, Hamleys is now present in 9 cities with 19 stores that capture the imagination of children with its wide range of toys, exclusive merchandise and magical experience. The Hamleys experience is an ultimate treat for the entire family. It offers a wide range of toys from  much loved brands to more traditional toys and toys which have enthralled children over generations, as well as quirky and unusual treasures. This includes the Hamleys Own Brand range, renowned for exceptional quality and play value. The Hamleys experience is also not complete without its unique brand of theatre and entertainment which enthralls both children and adults alike. Toy demonstrators and magicians, unique demos and iconic fixtures, exciting events and activities all come together to provide a magical experience.

Store Number: 080 67266484/81

Address: Hamleys, LG-31 Phoenix Market City, Whitefield Road, Bangalore - 560048