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Mahindra TRRINGO to set up 101 Custom Hiring Centres in Karnataka

TRRINGO promises right to mechanization with its brand proposition - ‘Ghar baithe tractor mangwana aap ka haq hai’

Help line number ‘1800 2662668’ to connect the farmers to the TRRINGO call center

Arvind Kumar, CEO - TRRINGO, Mahindra & Mahindra Ltd  at the Media Round Table in Bangalore on Thursday
Arvind Kumar, CEO - TRRINGO, Mahindra & Mahindra Ltd  at the Media Round Table in Bangalore on Thursday

Arvind Kumar, CEO - TRRINGO, Mahindra & Mahindra Ltd  at the Media Round Table in Bangalore on Thursday


·         TRRINGO is India’s foremost organized rental business model for tractor and farm equipment

·         Offers Right to Mechanization by reaching out directly to the farmers and making tractor and implement rentals more accessible through a branded service

·         Franchisee based model to ensure consistent quality of service and timely delivery

·         To scale up operations in other states – Maharashtra, Gujarat, Rajasthan, Madhya Pradesh

Bangalore, August 25, 2016: Mahindra’s Farm Equipment Sector (FES), a part of the $17.8 billion Mahindra Group, announced that it will set up 101 custom hiring centres for tractors and farm implements under its TRRINGO initiative, in Karnataka.

In the month of July TRRINGO’s first custom hiring centre was inaugurated at Hithnal Hobli, in Kushtagi Taluka, Koppal District, Karnataka. Earlier, the company signed an MoU with the Government of Karnataka, to set up 101 custom hiring centres in the state.

With TRRINGO, farmers in India will now be empowered to rent tractors and farm implements, compared to the old ways where they had to face problems while ordering tractors in the unorganized market. TRRINGO’s brand proposition is ‘Ghar baithe tractor mangwana aap ka haq hai’, ensures right to mechanization by reaching out directly to the farmers and making tractor and implement rentals more accessible through a branded service.

Speaking about TRRINGO, Arvind Kumar, CEO - TRRINGO, Mahindra & Mahindra Ltd said, “TRRINGO will play a pivotal role in driving rural prosperity, by offering the farmers the right to mechanization.  With our custom hiring centres we will reach out directly to the farmers and enable them to deploy mechanization technology on a pay per use basis without having to invest in the asset. Further, it will generate rural employment and help bridge the gap between requirement and availability by offering farmers easy access to a wide variety of tractors.”

He further added, “Karnataka is an important market for us and going forward our aim is to expand our operations by setting up key hubs in Gujarat, Maharashtra, Madhya Pradesh and Rajasthan.”

TRRINGO, a unique and first-of-its-kind farm equipment aggregator service allows farmers to rent tractors and other mechanized farm equipment to complete their farming requirements without major investments. A call to the help line number ‘1800 2662668’, connects the farmer to the TRRINGO call center and immediate assistance through the nearest available tractor or equipment vendor is provided.

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TRRINGO provides a unique business opportunity based on a franchisee model where a rural businessman can invest in 5 tractors and equipment and set up a hub or centre for operations. In addition to this farmers can also access the service through business hubs at select Mahindra auto and tractor dealerships and existing Samriddhi centres. It is an e-commerce startup which will provide the brand promise of equipment availability, commitment and performance, to transform lives of farmers, enabling them to Rise. Mahindra will play a significant role in enabling the farmers to improve their productivity which in turn will increase the farmers output and prosperity, leading to the inclusive growth of the nation.

About Mahindra 

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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