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Phoenix Marketcity takes art route to highlightneed for “Car Pooling”

Phoenix Marketcity takes art route to highlightneed for “Car Pooling”

Phoenix Marketcity takes art route to highlightneed for “Car Pooling”

Phoenix Marketcity takes art route to highlightneed for “Car Pooling”

Phoenix Marketcity takes art route to highlightneed for “Car Pooling”

“Share your Ride, Free the Road”

Bangalore, August 25, 2016: Phoenix Marketcity, Bengaluru’s international shopping and lifestyle destination launched two public Art Sculptures crafted by Amarnath Sharma to create awareness about the importance of Car Pooling.

These art installations are the India’s largest on the subject.

Art is one of the most powerful tools for visual communication. Both installations "In-transit"&"Make Over"are 30 feet by 12 feet and 12 feet by 4 feet in size respectively. The public art installations will aim to do two things –one, use the power of art to send subliminal messages to people who come into contact with it and reiterate the importance of Car Pooling and two, have the potential to become landmark installations in Bengaluru and bringing art to the public. These art installations have been curated for Phoenix Marketcity by Mr. Sachin Kaluskar and developed by Baroda based artist Amarnath Sharma.

Mr. Gajendra Singh Rathore, Centre Director said “Phoenix Marketcity, Bengaluru constantly tries to create awareness on various social causes and environmental sustainability initiatives for our patrons. Being one of the best shopping and entertainment destination, we believe in promoting causes which require immediate attention. We have always favoured the artistic route to do this and are happy to contribute to raising public consciousness wherever we can.”

Mr. Sachin P.Borpade, Assistant Commissioner of Police-Traffic East, said, “Traffic Jams are a common scenario in Bengaluru and other metros.  Along with being inconvenient to the public, frequent traffic jams also cause huge dents in our pockets and on the environment. Carpooling is one of the ways in which people can benefit both as individuals and the community as a whole. We are delighted with the initiative from Phoenix Marketcity where art is being used to send the message to their large customer base.”

 Curators’ note about the installations:
1. In-transit:

In-transit is not just an Art Installation; it’s the mirror to society. It talks about present conditions and future situations if we do not start using methods like car pools to address the problem.  The vertical wall is full of colourful cars moving in different directions. This situation is the future of our present condition.

2. "Makeover"

'Makeover' delves into the concept of Jam versus freedom, urging us to take necessary action TODAY. The road jammed with cars is going upwards at 60 degree angle and ends abruptly. Our uncertain future is waiting for us at the end of the road. Cars are falling from the top of the road and getting converted into scrap pieces.

 About Phoenix Marketcity Bangalore

Redefining lifestyles, Bengaluru’s truly international shopping and lifestyle destination designed for the dynamic and discerning customer, Phoenix Marketcity Bangalore is an architecturally path-breaking, iconic destination located on Whitefield Road, and Mahadevpura.This mall houses an ideal mix of top international and domestic retailers and brands. It is conceived ultimately as a mixed-use hub containing retail and entertainment spaces.

Carrying over the brand legacy of The Phoenix Mills Ltd in Mumbai, which has a proven track record in Mall spaces, Phoenix Marketcity Bengaluru, spread across 1.4 million sq. feet, is a world- class, spacious, well planned mall that aims to give the customer a comfortable shopping and lifestyle experience. The mall creates an epicentre within a city that offers people a complete solution in one destination. The Group has other leading malls like High Street Phoenix, Palladium and Phoenix MarketcityKurla located in Mumbai and Phoenix Marketcity in Pune and Chennai, to its credits.