Celebrate the brother – sister bond with Ferrero Rocher’s #PreciousLikeGold campaign this Raksha Bandhan!
§ An online engagement initiative by Ferrero Rocher for consumers to share their most memorable sibling memories
§ Special edition Raksha Bandhan packs for gifting
Bangalore, August 17, 2016: Raksha Bandhan is an occasion that celebrates the sibling bonds and to make this moment special, Ferrero Rocher is encouraging brothers and sisters to create a personalized album with memories, for their siblings.
Ferrero Rocher 24 pralines pack will have an accordion album, that allows brothers and sisters to make a personalized memory album that can be gifted with Ferrero Rocher. Consumers are also encouraged to share a picture of this album along with their memorable Rakshabandhan stories on social page of Ferrero Rocher (Facebook & Instagram). The hashtag, #PreciouslikeGold will be used to talk about the entire campaign with consumers. Grand winners would be selected from the social platforms and will get a chance to win an Instant Camera and a few winners will get limited edition Ferrero Rocher 96 pralines pack. Ferrero Rocher 24 pralines special pack that comes with an accordion album would be available from 8th August 2016 in selected stores of Mumbai, Delhi and Bangalore.
A Ferrero India spokesperson said, “Ferrero Rocher believes in enriching consumer experiences by adding a personal touch to all their special moments. Our #PreciousLikeGold initiative will encourage consumers to share their precious moments with a personalized touch thereby strengthening the golden bonds with their siblings.”
This idea is conceptualized to integrate the on - ground activation and leverage it online using social platforms like Facebook and Instagram, thus ensuring a unique festive experience
About Ferrero Rocher:
Ferrero Rocher created in 1982 has become a favourite boxed chocolate for millions of people around the world. In fact today it is the world leader in the box chocolate category and is sold in more than 130 countries across 5 continents. Ferrero Rocher transparent box revolutionized the boxed chocolate market because the transparency enhance the precious gold appearance of the single pralines and today it is an integral part of the brand identity.
Ferrero Rocher has an interesting history behind making it a precious gift for your loved ones: driven by the desire to make all the pleasure & enjoyment of a sophisticated chocolate, the Italian chocolatier Ferrero created Ferrero Rocher that offers a unique multi-layered taste experience - a creamy filling, a crispy wafer and a delicious crunchy whole hazelnut centre – individually wrapped in its unmistakable golden foil.
About Ferrero India
Ferrero is an Italian manufacturer of chocolate and other confectionery products. With an annual turnover of over US$ 11 billion, the company is the 3rd largest manufacturer of chocolate and confectionary products in the world.
Ferrero India has its corporate office at Pune and is present across all the metros and mini-metros and has a strong distribution network. It has regional sales offices in Chennai, Delhi, Kolkata and Mumbai. Ferrero’s other well-known brands in India include Kinder Joy, Kinder Schoko-Bons Crispy, Nutella and Tic Tac.
The company started its commercial operations in 2004, and in less than a decade has become a strong player in the chocolate and confectionary segment in India. The company has made India its production hub for Asia and Middle East and exports half its local production.