Fast Edge from Reliance / GCX puts content closer to India’s 350 million+ eyeballs than any other content delivery platform with most cost-efficient access available in the market
Bengaluru, August 23, 2016 – Reliance Communications (RCOM) and its subsidiary Global Cloud Xchange (GCX) today announced the deployment of Fast Edge, the country’s first “Make in India” Content Delivery Network (CDN), designed to take “Digital India” from promise to fruition.
“India’s Internet User growth is accelerating at more than 40% year over year and India has surpassed the USA to become the #2 Global User Market behind China,” according to the Global Internet Trend 2016 report by Mary Meeker, KPCM.
With the increasing number of OTT, Gaming and New Media companies targeting India’s 350 million+ eyeballs, the demand for improved response time; reduced risk of malicious attacks; improved visibility of control over traffic flows; and reduced risk of network capacity bottlenecks are rapidly growing. These requirements are posing challenges, especially for third party CDN providers with only infrastructure at regional hubs, far from where growth is exploding.
“Fast Edge comprises a Content Delivery Network of content caches around the edge of Reliance’s Indian network, connecting back to 9 state-of-the-art Tier III+ data centers in Mumbai, Bangalore, Chennai and Hyderabad,” said Bill Barney, CEO of RCOM Enterprise & GCX. “The content caches, in turn, are seamlessly connected onward to our network of data centers situated in key hubs along the Emerging Markets Corridor, all interconnected by our wholly owned global subsea fiber network.”
Open-source cache servers hosted in Reliance / GCX MPLS PoPs throughout India mean content of all types including social media, data, video and gaming, can now be served from the very same neighborhood in which the eyeballs accessing it are based.
“By building Fast Edge across the length and breadth of the Reliance network, the distance for content to travel to the eyeball can be slashed from 5,000 miles to 10 miles, effectively eradicating the middle mile bottleneck,” said Braham Singh, SVP of Product Management, RCOM Enterprise and GCX. “and because the content is cached and delivered across our local network, any rapid exponential growth in the number of users concurrently accessing will not automatically lead to middle mile bandwidth issues. In other words, content can now go “viral” across India without impact on users.”
Fast Edge with Dynamic DNS (DDNS) also offers built-in protection and security in addition to maximizing the speed of content delivery. With Reliance’s Direct Internet Access (DIA) providing downstream access to 100% of India’s Internet users, Fast Edge is designed to optimize Content Delivery across India –a step forward in making Digital India a reality.
About Reliance Communications and Global Cloud Xchange
Reliance Communications Limited, founded by the late Shri Dhirubhai H Ambani (1932-2002), is the flagship company of the Reliance Group. Reliance Communications is India's foremost and truly integrated telecommunications service provider, with a customer base of above 118 million including over 2.6 million individual overseas retail customers. Reliance Communications corporate clientele includes over 39,000 Indian and multinational corporations including small and medium enterprises and over 290 global, regional and domestic carriers. Its subsidiary Global Cloud Xchange (GCX) offers a comprehensive portfolio of solutions customized for carriers, enterprises and new media companies across the world’s largest private undersea cable system spanning more than 67,000 route kms which, seamlessly integrated with Reliance Communications’ 200,000 route kms of domestic optic fiber backbone and significant data center footprint across India. With connections to 40 key business markets worldwide spanning Asia, North America, Europe and the Middle East, GCX is equipped to support businesses through the deployment of next generation Enterprise solutions across its Cloud Delivery Networks. www.globalcloudxchange.com