Mumbai, 12 August 2016: Remember those fights over the TV remote, breaking your piggy bank to help your brother buy his new gadget or protecting him from your father’s reprimands because he broke his reading glasses? This Raksha Bandhan strengthen and sweeten those memories with BNatural Festive Delights. These gift packs have been specially crafted to celebrate ‘Rishton ki Health’ symbolizing the strong bond between brothers and sisters.
To ensure a memorable and healthy Raksha Bandhan with your family and loved ones, ITC BNatural Festive Delights presents a juicy combination of guava, litchi, mixed fruits, mango, jamun and orange. This pack is designed to epitomize the ethnic royalty associated with Indian gifting. The design on the pack takes inspiration from that of a fruit basket depicting the natural goodness of fruits, distinguished by the intricate motifs on a rich red background.
V. L. Rajesh, Divisional Chief Executive, ITC Foods Division, said, “BNatural Festive Delights has been designed to celebrate the sweet bonds of a brother - sister relationship.
At BNatural, we envision this Raksha Bandhan to be the perfect time to extend the gift of health, in keeping with the tradition of gifting during this festival.
BNatural Festive Delights are available in two packs sizes. The packs include assorted range of 200ml tetra packs available at an attractive pricing of Rs 150. While, the
1000 ml tetra pack is priced at Rs 297. The product is available across both modern and general trade across Northern India. This Raksha Bandhan, let BNatural Festive Delights add joyous moments, transforming them into delightful memories.
About ITC Foods:
ITC's branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.