India 11 August 2016: Recently, Velvetcase.com collaborated with Pocket Aces, a digital entertainment company to create an engaging video on the occasion of Rakhi. This three and a half minute entertaining video achieved 2.2 million views within a day, and the viewership seems to be rising by the minute. This innovative and engaging initiative is a welcome change for the consumers, who have been barraged with so much "in-your-face" advertising across the online media these days.
Completely entertaining and portraying the real life love-hate relationship between a brother and a sister, this relatable video went viral instantly.
Director – Marketing, for Velvetcase.com, Abhishek Bhartiya elaborated further on the same, “Our approach as the company has always been consumer driven and that reflects in our marketing initiatives as well, where we want to create engaging promotional content across the media to connect with our consumers. This has been a great start for us and we are working on creating more such content in future.”
VelvetCase.com is the largest destination for designer jewellery. With 200+ designers, retailers and manufacturers it boasts of designer partners from New York, Italy, Australia and across the world and brings curated designs to its customers. The company has built a disruptive supply chain model by leveraging cutting edge technology like 3D printers in delivering personalized and unique jewels to consumers worldwide. The innovative model adopted by VelvetCase.com has already found its way in a case study written by Indian School of Business, Hyderabad and recently published by Harvard Business Publishing. It is probably the first time when a company from India has been covered by Harvard Business Publishing this early in its evolution.
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