Installs 5 unique Rain Water Conservation Billboards at New Airport road, Pune
20,000 Litres of Water Donated till date
India 08 August 2016: With the state battling serious water crisis causing financial and emotional distress to a lot of farmers, Vodafone India, one of India’s leading telecom subscribers has come up with a unique solution taking a small step towards water conservation to aid the parched farmers of Wadebolai Village (Bolai Mata Temple).
Vodafone as a brand has always been active in Out of Home Advertising (OOH), and has been the one to set benchmarks in terms of creating landmark Out of Home (OOH) media properties, creating visibility and stature through the medium. Making the most of this medium, Vodafone in Maharashtra & Goa circle have created a simple yet effective mechanism on the billboards. Clubbing the age old concept of Rain Water Harvesting with their billboards, Vodafone M&G have created “Rain Water Conservation Billboards”.
Rain water is harvested using the billboards, by creating a U-curved aluminum sheet as a rain water collection funnel on top of the billboards. This funnel is then channeled through a tube to a big tank installed at the bottom of each hoarding, which stores the collected rain water. In order to keep a check on the water level in the tank, each tank has been installed with a unique Vodafone sim card based water sensor technology. Once the tanks are full, an SMS is automatically sent out to the administration. The water collected in the tanks are then transferred to water tankers and taken to the farmers.
5 such innovative rain water harvesting billboards have been installed in Pune at the New Airport Road. With 5 billboards, there are 5 tanks attached each with a capacity of 2000 liters. The collected water is donated then to Wadebolai Village (Bolai Mata Temple). About 20,000 litres of water have been donated till date owing to the innovative activity which began on July 21st, 2016.
Speaking about this innovation, Ashish Chandra, Business Head, Maharashtra and Goa, Vodafone India, said “The state of Maharashtra has been dealing with water shortage since a few years now. In the current scenario, every single drop of water is extremely precious. Rainwater, if harvested properly can meet a large part of our requirements. By means of this initiative, we aim to do our bit in conserving this precious resource and help the farmers in the areas facing water crisis.”
Vodafone India as an organization believes that environmental sustainability is critical for future survival and growth. It proactively works towards energy conservation and ensures its environmental initiatives preserve and enrich the planet.
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving ~198 million customers (over 107 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 58 more, and has fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers. For more information, please visit: www.vodafone.com.
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