Unique Market Proposition For developers with plug-and-play 'smart' homes
Delhi, 8 August 2016: Radical Spaces India Pvt. Ltd., a real estate consultancy firm that develops unique concepts for real estate builders, has announced the launch of YOLO Life – India’s first real estate franchise which offers unique solutions to builders. This first-in-class franchise model gives real estate developers an opportunity of a ready concept backed by a team of professionals in architecture, MEP, RCC, interiors, brand and sales. They also manage the properties post possession along with an IPC.
YOLO Life is a first-in-class residential concept - 100% secure, automated homes with round-the-clock, unit-level facilities management and in-house amenities such as food court, bar, gaming room, gymnasium and much more. With this franchise-based product, Radical Spaces also breaks the perception of luxury being equated with the size of apartments. The products are fully furnished studio and 1BHK homes fully equipped with ultra-modern amenities, food court with 24x7 room service, housekeeping on call, guest rooms for visiting friends and family, a business centre, and a lot more.
"YOLO Life is a path-breaking residential concept that will transform the lives of working professionals - and in fact people of all age groups and persuasions - and provide developers with a unique offering to their customers," says Yogesh Mehra, Co-founder & CEO - Radical Spaces and Director of Better Homes.
"This is a completely unique product delivered by India’s first real estate franchise, and introduces the world's first real estate model to provide a 360-degree concept of key solutions to developers. The YOLO Life concept effectively de-materializes luxury and focuses on coupling luxury and convenience with community building, with regular weekend activities for residents to create a harmonious and fulfilling community experience. This product is delivered as a franchise - the developer’s only responsibility is to build the project according to YOLO Life’s specifications. We then manage the end-product properties while simultaneously provide brand-level marketing and sales support to the developer. Based on the outstanding response we have already garnered for this offering, we are confidently linking our fee with the sales.”
YOLO Life buildings are state-of-the-art, fully-furnished, completely managed 'smart' living units with all the conveniences of a modern, enabled lifestyle available within the project. The two formats being offered - studio apartments of 428 sq.ft. and 1 BHK apartments of 525 sq.ft. – achieve the objective of keeping the cost affordable to buyers. Each unit is equipped with a terrace, furnishing by IKEA, a fully-equipped kitchen and appliances such as air conditioner, television, microwave, hob & chimney and water purifier.
The upkeep of all homes is handled by dedicated maintenance staff, and residents enjoy the seamless, round-the-clock conveniences. All the trappings of a vibrant and enjoyable lifestyle such as bar, gymnasium, community hall with regularly-scheduled recreational activities and a fully-equipped business centre are made available, effectively negating all stress factors and delivering a stress-free, convenient residential experience.
“These are 100% plug-and-play homes which only require their owners to move in - there is no expense of time or money involved in setting them up,” says Yogesh Mehra. “Radical Spaces has already tied up with leading residential developers in Mumbai, Delhi, Pune and Baroda to deliver YOLO Life homes in their respective cities. All projects will be strategically located close to IT and business parks, schools and colleges with fast access to main roads and public transport points. On their part, builders have already elicited explicit interest from end-users and NRIs, as well as domestic investors who are keen to participate in this unique offering.
With YOLO Life, partnering real estate developer get a readymade model and traction from dedicated online and offline campaigns, along with access to Radical Spaces’ state-of-the-art experience centre in every major city, where customers taken on an interactive, 4-dimensional journey of what awaits them. Additionally, Radical Spaces is deploying 20 Mobile Experience Centres which will take the concept directly to the target groups.
As part of its launch initiative, YOLO Life is participating as Sponsor at the NAR India 8th Annual Convention, India's largest real estate event on August 13-14 2016 at Pullman New Aerocity, New Delhi. At the venue, Yogesh Mehra will be interacting with the attending media to provide further information on the YOLO Life concept.