Shri Suvendu Adhikari, Hon’ble Minister of Transport, GoWB inaugurated the art exhibition in presence of Shri Jogen Chaudhuri, Eminent Artist and Member of Rajya Sabha & Other Dignitaries
Kolkata, 12 September, 2016: Acropolis Mall, Kolkata’s premier shopping and lifestyle destination launched an artistic drive to fight against “Honking” evil. The mall has organised an exhibition of paintings to create awareness about the importance of No Honking from September 2nd - 11th, 2016. The exhibition was inaugurated by Shri Suvendu Adhikari, Honourable Minister of Transport and Shri Jogen Chowdhury renowned artist and Member of Parliament.
Students of DPS Ruby Park were also present at the inauguration.
This was the first of its kind art exhibition in Kolkata which will touch peoples’ nerves:
Honking has become a menace these days. Drivers honk continuously with/without reasons. Continuous honking badly affects our physical health as well as environmental health. Somehow, drivers do not realize this when they honk. Education on adverse effect of honking is necessary. To create awareness about adverse effects of honking, this drive is thought off.
We all are suffering from this issue but we don't care about it because we have adapted to the situation. We are the reason for this issue. It has become common to honk in a traffic jam, at mid-night, at hospitals / schools etc. People do this because honking is deeply rooted in their subconscious minds. The Exhibition, curated by Sachin Kaluskar, showcased 21 paintings giving subliminal message to viewers' subconscious minds. Art is the most powerful tool of visual communication; these "creative" paintings have power to shake/awaken viewers without hurting their EGO.
Exhibition Curated by Sachin Kaluskar, Vadodara
To fight against honking evil, twenty one artists had created beautiful paintings giving message of importance of “No Honking”. Ten artists have taken their formal art education in Kolkata and eleven artists have been educated in art from Vadodara.
Artists From Kolkata
1. Jagannath Mohapatra
2. Anusuya Mohapatra
3. Malleshi H V
4. Shyamali Haldar
5. Debraj Goswami
6. Rajiba Lochan Pani
7. Diptish Ghosh Dastidar
8. Prantik Chattopadhyay
9. Ananya Dalal
10. Thakere Naik
1. Debasish Dutta
2. Jaldip Chauhan
3. Sanjay Rajwar
4. Jignasha Doshi
5. Rahul Mukherjee
6. Amarnath Sharma
7. Nimisha Rao
8. Poorva Nimkar
9. Shanta Rakshit
10. Sanket Viramgami
11. Sheetal Kaluskar
Managing Director of Merlin Group & Acropolis Mall Mr.Sushil Mohta said “Acropolis Mall, Kolkata constantly tries to create awareness on various social causes and environmental sustainability initiatives for our patrons. Being one of the best shopping and entertainment destination, we believe in promoting causes which require immediate attention. We have always favoured the artistic route to do this and are happy to contribute to raising public consciousness wherever we can.
A Shopping Mall is the most successful and adaptable machine for consumption the world has ever seen. In ancient days, there used to be weekly melas, village fairs, weekly subzi mandis, and exhibitions. The core principle remains the same but there has been one thing changing and that is ENHANCED SHOPPING EXPERIENCE.
Malls therefore have become important ingredient in the social fabric in the life of today’s citizens. Malls create a lot of social values for the citizen, creates aspirations amongst people thereby driving the young population to do something better in life.”
About Acropolis Mall:
Acropolis Mall, part of prestigious Merlin Group, was conceived with a vision to create not just a retail center, but a business hub in the heart of the 'City of Joy' Kolkata - a premium mixed use development with 5 star facilities. The Mall is a gift to the city and its people with a one stop solution for all commercial purposes as well as shopping, entertainment, dining and much more. Mall Management believes in building relationships not only structures.