~Launches Friends Overnight adult diaper to commemorate World Elders Day ~
Mumbai September 29, 2016: India will become the world’s youngest country by 2020 with a median age of 29 years, but the elderly population is also growing at an alarming rate and would be around 20% of India’s total population by 2021 according to a Help Age India study. Around 24 lakh people in India are suffering from incontinence and women surpass the men in incontinence issue.
Urinary Incontinence (UI) is a significant health problem with considerable social and economic impact. Urinary incontinence is the unintentional leakage of urine; in simple terms, it means a person urinates when they do not want to. They tend to lose or weaken their control over the urinary sphincter. Urinary incontinence is much more common in females than men with various reasons.
Nobel Hygiene the undisputed leader in the adult diaper category and the only Indian manufacturer of adult and baby diapers introduced their latest product offering –Overnight adult diapers in the Indian market.
Speaking on the occasion, Mr. Kamal Kumar Johari, Managing Director, Nobel Hygiene said, “We have been in the diaper industry from the past 16 years and are pioneer in the adult diaper manufacturing. The elderly suffer from various ailments such as diabetes, paralysis and dementia becoming vulnerable and are either bed ridden or often confined to four walls, completely cut-off from social life. The families and care givers are also embarrassed to speak about any family member suffering from incontinence and hence there is greater need to spread awareness about the issue on mass scale as well as ensuring a guilt free and dignified life for our elderly population.”
At Nobel Hygiene our endeavour is to offer people across age groups, with products that will enhance their comfort and confidence and eventually aid in allowing them to lead a stress free life. Till now we have given more than 100 million stress free nights to our esteem customers, added Mr. Johari.
Friends Overnight, the new variant are specifically targeted towards seniors who are deprived of a good night’s sleep, due to incontinence and other health issues. The new product offers up-to 16 hours of absorption, to ensure that a user’s night remains unaffected, and his sleep uninterrupted. The adults will be with no more worries about repeated visits to the loo, or about spoiling one’s bedding. The product also features a premium, cloth-like comfortable feel along with added leak-guard protection.
Nobel Hygiene pioneered the introduction of adult diapers in the Indian market and over the years has continuously made efforts, through varied avenues, to create awareness about the problems of adult incontinence and other related issues.
Nobel Hygiene is one of the fastest growing consumer good companies in India with an objective of providing Indian consumers with best hygiene products.
The other product offering from the company includes Adult Insert Pads, Wipes, Nappy Pads, Adult Pull-Ups and Underpads, Maternity pads, Baby Changing Mats. Nobel Hygiene has a state-of-the-art manufacturing facility in Sinnar, Nasik.
About Nobel Hygiene
Nobel Hygiene is one of the leading disposable hygiene products manufacturer in the country with an ISO 9001:2015 and CE Certification, headquartered in Mumbai. Nobel Hygiene is the undisputed leader in adult diaper category with their offering- ‘Friends’. Established in 2000, Nobel Hygiene is India’s only diaper manufacturing company with an expertise to manufacture adult diapers, baby diapers, baby diaper pants, underpads.
Apart from manufacturing its own labels, Nobel Hygiene also manufactures diapers for private label requirements and also exports to countries like USA, Australia, Malaysia, UAE, Middle East, Europe and parts of Africa.
Nobel Hygiene believes in playing a vital role by contributing to the changes in the lifestyle of its customers. The company not only aims to assist customers through its business operations, but also create awareness about issues like adult incontinence, baby skin care while choosing diapers etc.
Nobel Hygiene believes in a strategy that promises growth along with a small contribution in augmenting well-being in consumers’ lives.