Bosch Home Appliances launches new range of Dishwashers, promises convenience to modern Indian households

Posted by: at 9/20/2016 04:59:00 am

Mumbai, September 20th 2016: Europe’s leading home appliance brand and No.1 dischcare brand globally, Bosch, today announced the launch of two new variants in its free standing range of dishwashers.  Bringing over 50 years excellence and proven experience in dishcare category, the new variants have been launched with an aim to strengthen Bosch’s presence in India’s mass premium dishcare category providing convenience to Indian households. The SMS60L12IN is priced at MRP 37,500/- and the SMS60L18IN is priced at MRP 40,999/-, the two models are available in white and silver colours.

Bosch Home Appliances launches new range of Dishwashers, promises convenience to modern Indian households

Keeping innovation at the centre of its product portfolio, Bosch is known for many ‘industry first’ features and advanced technology bringing greater convenience to customer lives. One of the key highlights of the new varients of dishwashers is its Express Sparkle 65° C programme; wherein utensils are washed and dried in flat 60 minutes reducing the washing cycle time by up to 60% making the cleaning process effortless with spotlessly clean utensils.

Commenting on the expansion of the Bosch range of dishwashers, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, ‘’ As an undisputed leader in the dishwasher category, Bosch has played a pivotal role in growing the category globally. Within a short span of time, the dishcare category in India has shown great potential. With the launch of our new products in the dishcare category, we are confident that category will see increased acceptance on the back of Bosch’s superior product promise aiding convenience which is sure to resonate with the modern Indian households.”

“As we continue on our India chapter, we plan to double our growth and market leadership in the dishcare category in the coming years”, he further added.

Modern Day kitchens’ are usually run by working women with hectic lifestyle who have limited time for grueling household chores.  With Indian consumers getting more and more social, the number of daily utensils for washing has increased, wherein the dishwasher acts as an additional help to the maids to make chores easier, hygienic and faster. Based on this insight, Bosch dishwashers have been perfected and customized for the Indian market.  Based on this compelling product promise, all Bosch dishwashers are equipped with features like ‘intensive Kadhai 70 degree’ programme designed to remove the toughest stains and masala and crafted for Indian utensils like pressure cookers, stainless steel kadhai’s making strenuous chores easier.

Many parts of India face severe water shortage. Committed to the environment, Bosch dishwashers are energy efficient, using 10-15 ltrs of water per load against manual washing which tends to use more than 60liters of water delivering cleaner and sparkling utensils

The advantage of using dishwashers goes beyond time & convenience. Hygiene, an essence to the wellbeing of family members is an aspect that is ensured with these appliances. The Bosch dishwashers provides an efficient and hygienic wash which is a must, especially with the Indian style of cooking that creates stubborn and greasy stains.The Bosch Dishwashers heats water upto 70 degrees to clean the vessels, killing 99.9% bacteria giving Indian households the most hygenic wash as compared to manual cleaning.

The Bosch Customer Service is geared to solve all problems and queries, be it before or after purchase with its exhaustive network covering more than 300 cities across India. With an aim to give consumers the best after sales service, the entire installation of appliances is done trained professionals with 90% of the installation is completed within 24 hours. All Bosch dishwashers come with extended warranty of 2 years, in case any accidental damage or malfunctions at a later stage of usage can be replaced upto 10 years.

The new dishwasher range will be available across 1500 outlets and also in Bosch brand stores across India.

Product features of Bosch Dishwashers 
·         Aquasensor: This feature regulates the water useage depending on the type and degree of soiling using light beams to manage the rinse. Depending on the remaining food particles, grease or detergent. The rinsing process is assessed to evaluate if the water flow needs to continue
·         Vario Basket : The Vario Basket is the additional storage space for cutlery which is plance in the lower basket of the dishwasher
·         Child Proof Door Lock: This feature enables the door to be locked and prevents it to be opened during a cycle. Further, this prevents from injuries caused by the hot steam and accidental change in progrmme settings
·         60 Min Wash Cycle: Save time with new Express oSparkle 65 C programme, clean and dry utensils in just 60 minutes**
·         Small Loads: Switch to half load option when there are lesser utensils
·         Different Programmes for different uses: Intensive Kadhai 70°C | Auto – 45-65°C | Express sparkle 65°C | Economy 50°C | Quick wash 45°C |Pre Rinse

About Bosch Home Appliances

Bosch introduced its domestic household appliances range in India in 2011, through BSH Household Appliances Manufacturing Pvt. Ltd, The current product range for India includes washing machines, washer dryers, dryers, dishwashers, refrigerators and built-in Hobs, hoods, ovens & microwaves.

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