India 27 September 2016: The FICCI Fast-moving consumer goods (FMCG) Division which has been relentlessly working on various issues which are critical to the industry. We have been actively involved in policy reforms, strategy, capacity building and global recognition for the Indian FMCG industry. One sub-sector within FMCG that has gained traction recently is the Direct Selling industry. With growing incomes and higher aspirations amongst the consumers, Direct Selling has a strong potential to bolster family income-levels and offer self-employment opportunities in India.
FICCI launched a study in 2014 on the Direct Selling Industry, “Global Industry - Empowering Millions in India”. This was a first of its kind study, which worked as a reservoir of data and desired policy directives for Industry and Government. Considering the recognition that it received, we decided to develop reports on the growth and challenges of Direct Selling Industry State-wise and in pursuance of our agenda we are conducting a Report Launch for Karnataka State on Direct Selling Industry titled “Direct Selling: Karnataka – a Global Industry, Empowering Millions” at 14:00Hrs - 18:00Hrs on 29 September 2016 at Shangri-La Hotel, Palace Road, Bengaluru.
Shri U T Khader, Hon’ble Minister for Food and Civil Supplies and Consumer Affairs, Government of Karnataka has kindly consented to release the Report and address the participants.