India 23 September 2016: Roposo, the country’s favourite fashion social network, has been at the forefront of strategic associations - be it with films that revolve around novel concepts or with the most exciting fashion events in the country. Once again asserting its leadership stance, Roposo now announces its social media partnership with the upcoming Pune Fashion Week, to be held from September 23-25, 2016. One of the most renowned fashion extravaganzas of the country, the Pune Fashion Week will bring together seasoned and budding designers along with buyers and distributors of high-quality fashion. From live coverage, exclusive videos, trend updates and more, the association with Roposo will significantly enhance the social media imprint of the event and give Roposo users an interesting chance to engage in unique contests and fun activities.
By entering into an alliance with Pune Fashion Week, Roposo seeks to give fashion aficionados an opportunity to catch up on all the fresh and cutting- edge styles and trends of the season. From conducting contests to holding special campaigns and inviting bloggers, vloggers and fashion influencers to cover the event, Roposo plans to generate maximum excitement among its users.
Mayank Bhangadia, CEO and Co-founder at Roposo said, “Partnering with a coveted fashion event like the Pune Fashion Week brings us immense pleasure, and we are keen to promote the event by engaging our users in unique ways. We had received an overwhelming response from our users as the social media partner for Lakmé Fashion Week, and expect the same kind of enthusiasm for the forthcoming style extravaganza as well. For all those who swear by fashion, Roposo will be the perfect destination to catch all the live action from the show.”
Badal Saboo, Chairman of Pune Fashion Week said, “Roposo is already a hit among celebrities, reputed fashion designers, and stylists; and has been able to garner a very large number of users. From style inspirations to trends, videos and popular brands, Roposo has fast become the ultimate spot for all style-conscious men and women to discover and shop for fashion. We believe our association with Roposo will definitely help us boost the excitement around Pune Fashion Week and showcase the designer collections to a wider audience than would have otherwise been possible.”
Roposo’s live handle, #PuneFashionWeek or #PFW16, will be ticking with constant feeds including video content, pictures, trend spotting at the event and more. Apart from enabling geo-targeted push notifications and customised PFW stickers, users will also be able to tune into all the live excitement on the ramp by logging on to Roposo or going on its PFW handles.