Live coverage, exciting contests and trend updates for three days on the favourite fashion social network make the fashion event a success!
New Delhi, September 26 2016: Roposo, the country’s favourite fashion social network, has been at the forefront of strategic associations - be it with films that revolve around novel concepts or with the most exciting fashion events in the country. Once again asserting its leadership stance, Roposo recently announced its social media partnership with the upcoming Pune Fashion Week, that was held from September 23-25, 2016. One of the most renowned fashion extravaganzas of the country, the Pune Fashion Week brings together seasoned and budding designers along with buyers and distributors of high-quality fashion. From live coverage, exclusive videos, trend updates and more, the association with Roposo significantly enhanced the social media imprint of the event and gave Roposo users an interesting chance to engage in unique contests and fun activities.
By entering into an alliance with Pune Fashion Week, Roposo gave fashion aficionados an opportunity to catch up on all the fresh and cutting- edge styles and trends of the season. From conducting contests to holding special campaigns and inviting bloggers, vloggers and fashion influencers to cover the event, Roposo generated maximum excitement among its users.
Mayank Bhangadia, CEO and Co-founder at Roposo said, “Partnering with a coveted fashion event like the Pune Fashion Week brings us immense pleasure and an opportunity to engage our users in unique ways. We had received an overwhelming response from our users as the social media partner for Lakmé Fashion Week, and it was the same kind of enthusiasm for this style extravaganza as well. For all those who swear by fashion, Roposo is and will always be the perfect destination to catch all the live action from country’s leading fashion shows.”
Badal Saboo, Chairman of Pune Fashion Week said, “Roposo is already a hit among celebrities, reputed fashion designers, and stylists. It has been able to garner a very large number of users. From style inspirations to trends, videos and popular brands, Roposo has fast become the ultimate spot for all style-conscious men and women to discover and shop for fashion. Our association with Roposo immensely helped us boost the excitement around Pune Fashion Week and showcase amazing designer collections to a wider audience than would have otherwise been possible.”
The three day event saw the participation of some of the top designers like Nitya Bajaj, Bibi Russell, Priya Kataria Puri, super models like Sarah Jane Dias, and a few fashion schools such as MIT Institute of Designers. Fashion isn’t only about apparel, hair and make-up play a vital role in the final look – with this in mind, Zara International Academy presented the latest trends in hair and make-up. Roposo’s live handle, @PFWLive and @PFW16, ticked with constant feeds including video content, pictures, trend spotting at the event and more. Apart from enabling geo-targeted push notifications and customised PFW stickers, users were able to tune into all the live excitement on the ramp via Roposo’s PFW handles.
Roposo is India’s leading fashion social network and the ultimate destination for women to socialise fashionably, discover trends, inspire and get inspired. Users can share their style stories and video links, follow other users whose style they like, make lists of stories and products for future reference, discover DIYs and repost stories they like on the platform. On Roposo, users socialise fashionably and also shop new products and trends that are curated, personalised and updated every day from across 550 web stores and 6,500 brands. With more than 3 million users, over 1 million screen views per day, 1,00,000 posts a month and over 200+ celebrities, designers and stylists using the platform, Roposo has become one of its kind fashion and lifestyle social network of India. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank.