Bengaluru, 26 September 2016: Expressing and sharing one’s talent with the world is about to get easier. Artist Aloud, an initiative pioneered by Hungama Digital Media Entertainment Private Ltd. introduces Artist Aloud – The App, India’s only INDEPENDENT CONTENT APP. An all-purpose, uniquely customised app for fans, artists and producers and labels, Artist Aloud – The App is the ultimate independent content hotspot, to listen to, create and upload original content across genres, be it music, comedy, dance or entertainment. The app will be a one stop destination for original independent content across the globe. Available across iOS, Windows and Android formats, Artist Aloud – The App is the gateway to a gold mine of original independent content, anytime anywhere!
Talking about the new app, Soumini Sridhara Paul, Vice President, Hungama Digital Media Ent. Pvt. Ltd. said, “Artist Aloud – The App goes beyond the idea of a regular streaming app, as it focuses on changing a passive streaming experience into an active one. It is a one of its kind App for independent content in the country. It is a platform for everybody and a space to discover and expose genuine original content. It is an easy and cost-effective method to gain eyeballs for one’s content. Artist Aloud – The App eliminates the need to spend on agencies and campaigns as here the creators have the complete freedom to promote their own content their own way. The app acts like an in built label, distributor, promotor and a booking agent. With its rare and advanced features, Artist Aloud – The App will mark a critical turn in the way consumers discover and collect content.”
A dedicated curator of independent content Artist Aloud – The App will offer the best handpicked talent - music, comedy, dance, poetry, etc in form of Audio / Videos and will feature independent content of popular talent like Hard Kaur, Hema Sardesai, Talat Aziz, Manasi Scott, Kavita Sheth alongside content from new, upcoming and never heard before artists so that fans may enjoy the best of Independent digital content available.
Artist Aloud – The App is also a freely accessible platform for independent artists across different genres. Artists will be able to easily upload their content on the app to showcase their talent through original content and create visibility for themselves as an artist with the complete freedom of expression. Artists can not only share their content with the world but also publicise their gigs, get booked for events etc. And a Fan can explore here the content, events and social activities by his/her favourite artists. The most significant feature about this app is ‘interactivity’. It enables active engagement between the artists, producers and the consumers of their content.
A technically superior app, Artist Aloud has an adaptive and predictive streaming technology that enables optimization of content to each specific device and dynamically adapts the video stream to the constantly varying bandwidth of carrier and Wi-Fi networks creating a quality experience for the users.