India’s First Acrylic Emulsion with Mica and Marble
~ Nerolac Mica Marble is an extremely durable, tough and water repellant paint~
India 28 September 2016: Homeowners across the country are gearing up for the much anticipated festive season. They also have a to-do list that goes on and on.
Home painting is at the top of this list for most of us. Selecting paints is difficult. We need to weight factors like durability, lasting appeal and most importantly, will the paint withstand the onslaught of harsh weather conditions?
Kansai Nerolac Paints Ltd, one of India’s leading paint companies has launched India’s first paint for exteriors that combines the inherent durability of Mica with the smooth shine of Marble.
Nerolac Excel Mica Marble has a unique formulation of Mica particles and Marble boosters. Combined Mica-Marble transform exterior paints into a protective and aesthetically appealing shield for walls from the onslaught of the elements like heavy rain.
Excel Mica Marble has enhanced mica particles that form a multi layered sheets. These reduce the intensity of the water droplet as it passes through each layer, providing excellent water barrier to the walls. Mica is also elastic in nature and can withstand hairline cracks.
The special grade of mica and marble provides enhanced barrier protection, paint film reinforcement, increased inter-coat adhesion and toughness.
UV rays of the Sun act as bleaching agents making walls fade over time. High quality Marble pigments in Nerolac Excel Mica Marble acts as an anti- UV agent keeping homes up to 5-degrees cooler.
Mica Marble Acrylic Emulsion Paint is suitable for applying for exteriors of houses, architectural and commercial buildings.
Apart from its high Sheen and toughness that provide a classy look, Excel Mica Marble Acrylic Emulsion Paint has the following performance features and benefits:
Ø Good opacity and covering
Ø Low VOC
Ø Water barrier protection
Ø Good colour retention
Ø Dirt Resistant
Ø Improved anti-algal performance
Ø Keeps homes up to 5 degrees cooler
To highlight these extreme performance attributes of toughness and shine, a TVC featuring ace cricketers - Suresh Raina, Brendon Mc Cullum, Dwayne Bravo, Ishan Kishan and Ravindra Jadeja from the IPL team Gujarat Lions has been launched.
Kansai Nerolac Mica Marble Acrylic Emulsion Paint is retailing at all major stores at a price range starting from approximately Rs. 300
About Kansai Nerolac Paints Ltd:
With a rich heritage of over 90 years in the paint industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paints, ; that ranks in the top ten paint companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries.
Kansai Nerolac has established itself as a leader in product innovation with its initiatives including no added lead, Low VOC and HD finishes with brands like Impression & Excel. Through its product portfolio and customer awareness campaigns to promote environmental sensitivity, KNPL is trying in its own way to gift a sustainable future