Introduces new experiential pricing for premium flagship Le Max2 to usher in the festive season
Le Max2 now available at Rs. 17,999 from October 1 to October 6
October 1 to 6
October 1 to 5
October 2 to 6
October 2 to 6
India, September 28, 2016: Global internet and technology giant, LeEco today announced the expansion of its e-commerce partnerships to include Amazon India and Snapdeal as part of its multi-platform strategy for its flagship Le Max2.
To boost the festive sentiment of consumers, LeEco has now introduced a new experiential price offer of Rs 17,999/- on its flagship SuperPhone Le Max2. At this price, Le Max2 with 5.7-inch display, 21MP rear camera, Qualcomm® Snapdragon™ 820 processor with 4GB of RAM & 32GB ROM and superior performance, is set to be the most sought-after flagship phone.
Commenting on the partnership, Mr Atul Jain, COO, Smart Electronics Business, LeEco India said, “We have had a great relationship with Flipkart and we are confident that it will only strengthen as we go forward. To ensure that more users have access to our Le Max2, we are delighted to announce our partnership with Amazon India and Snapdeal. We are confident that our users will enjoy the new Le Max2 experience, which is now available at a special price of Rs 17,999 for the festive sales. Through this move, we now have presence on all major ecommerce platforms in India along with our very own LeMall.com.”
Commenting on the partnership, Mr Arun Srinivasan, Category Leader-Consumer Electronics, Amazon India, said “We are happy to partner with LeEco India ahead of the festive season and offer our customers an easy and convenient access to the Le Max2. We are confident that this device will become a popular choice for customers during the festive season.”
Commenting on the partnership, Mr Tony Navin, Senior Vice President – Partnerships and Strategic Initiatives, Snapdeal said, “We are very glad to partner with LeEco and provide them a platform through which they can reach to a new set of customers for their exciting product range. This coming festive season, we aim to offer our customer with an enhanced shopping experience with a wide variety of products. LeMax 2 is a great addition to our smartphone offerings and we are confident that it will be well received by our customers who are looking to upgrade to a SuperPhone with a powerful processor, unlimited music library and incredibly sharp camera quality at an affordable price.”
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To usher in the festive season, Le Max2 will be available at this new offer price for a limited period of time on LeMall (LeEco’s own ecommerce platform), Flipkart, Amazon India and Snapdeal.
Le Max2 will be available for Rs 17,999 during Amazon’s Great Indian Festival, Flipkart’s Big Billion Days and Snapdeal’s Unbox Diwali Sale’ from October 1st to 6th. Also, as an additional incentive to consumers intending to buy from LeMall, there is a Flash Sales planned on 30th Sep 2016 where LeMall will exclusively give out 2000 special voucher to consumers, which will entitle buyers on LeMall.com to a discount of additional Rs 1000 between 1st Oct to 6th Oct 2016.”
The Le Max2 comes with a 5.7-inch display running at a resolution of 2560×1440 pixels. At the heart of the flagship is Qualcomm® Snapdragon™ 820 (MSM8996) processor paired with 4GB RAM and 32GB on-board memory. Gaming or multi-tasking on Le Max2 is pure joy, as this powerful processor ensures a seamless and glitch-free experience. The Superphone has a 3,100mAh battery with the world’s leading quick charging technology and connectivity options such as Wi-Fi 802.11 a/b/g/n/ac, 3G, 4G with VoLTE support.
The next generation Superphone from LeEco comes with USB Type-C port that also acts as audio port featuring LeEco’s own CDLA (Continual Digital Lossless Audio) technology, patented by LeEco and a world first. Get ready to be electrified by the output. Music from a smartphone has never sounded so good!
Le Max2 is also a delight for photography enthusiasts. It sports a powerful 21-megapixel rear camera equipped with aperture f/2.0, optical image stabilization (OIS) and 4K video recording capabilities. For selfies and video calling, the Superphone features an 8-megapixel front-facing camera.
When it comes to entertainment, Le Max2 users will be spoilt for choices! With Le Max2, users get access to 1 year LeEco membership worth Rs 4,990. As a part of this membership, LeEco has tie ups with some of the biggest names in the entertainment industry such as Eros Now. There’s more good news for music lovers. The much awaited Hungama music integration is scheduled to go live early October whereby users get access to a library of over 3.5 million songs in 25 Indian and six international languages. Over 1 million songs are in Full HD which users can enjoy in lossless quality. Users also get to enjoy unlimited audio and video downloads via Hungama Music app that is deeply integrated in LeEco Superphones. The entire content will be available to users ad-free.
In addition to these, as a part of the entertainment package users will get access to 50+ big ticket international concerts, and exclusive live streaming of major entertainment events worldwide. User can also access a content library of 2000+ movies, 3000+ hours of curated shows and 100+ live TV channels.
Le Max2 also supports Reliance Jio Welcome offer whereby users get access to free voice and data services till December 31, 2016. In addition to these, as a part of the entertainment package users will get access to 50+ big ticket international concerts, and exclusive live streaming of major entertainment event worldwide. User can also access a content library of 2000+ movies, 3000+ hours of curated shows and 150+ live TV channels.
Le Max2 also supports Reliance Jio Welcome offer whereby users get access to free voice and data services till December 31, 2016.
This is one of a kind offer from LeEco on its flagship Le Max2 that is a definitive trend-setter in the industry. There could be no better way to kick start the festive season.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by JiaYueting and Liu Hong, LeEco employs more than 14,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With “Complete Ecosystem, groundbreaking technologies, and disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.