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PEPE JEANS LONDON Fall/Winter 2016 campaign MIX IT UP

India 16 September 2016:

Mix It Up: that’s what the Pepe Jeans London campaign is all about this autumn/winter 2016; taking control of your wardrobe and wearing it just the way you like.

PEPE JEANS LONDON Fall/Winter 2016 campaign MIX IT UP

Pepe Jeans Adults
Full of contrasting pieces, Pepe Jeans adults autumn/winter 2016 is all about an eclectic Gypsy sensibility: mixing the preppy with rock, the raw with the refined, uptown with downtown, day with night.

Capture the joy, fun and creativity associated with mixing and matching. Be inspired by the Pepe Jeans London’s own collection campaign. Photographer Scott Trindle helps bring the collection to life with Georgia May Jagger and Jordan Barrett. They wear the contrasting looks and show just how versatile this collection is. Of course denim, the linchpin of Pepe Jeans London, is celebrated and takes a starring role too.

Pepe Jeans Kids

Pepe Jeans kids are styling out the preppy with the rock, the raw with refined, uptown with downtown and indoors with outdoors. Photographed by Esperanza Moya and styled by Almudena Lopez Calafate, in both colour and black and white imagery, the campaign reflects the Gypset inspiration of the collection.

Are you ready to mix it up with Pepe Jeans London this season?

About Pepe Jeans London:
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customized original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents. Pepe Jeans entered the Indian market in 1989 as a denim and casual wear brand. The brand extended its product offerings and grew into a complete denim wear brand with denim jackets, shirts etc. along with its line of jeans. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 165 EBOs, over 1,000 MBOs and 250 plus large format stores.