~ “The Condom that took on a Porn Star” Campaign won the honors amidst heavy competition ~
India/Singapore, September 22, 2016: Skore Condoms, third largest condom brand in India, won Silver at The APPIES 2016 - the Asia Pacific Marketing Congress held in Singapore, recently. Skore’s campaign “The Condom that took on a Porn Star”, in association with McCann Worldwide Group, India bagged the honor for its innovative products positioning through bold social content and advertising and a unique event experience, Skore Fashionista – India’s first Condom Fashion Show.
Skore Condoms, a division of TTK Protective Devices Ltd, part of Indian business conglomerate TTK Group has risen to become the 3rd largest Condom Brand in India. Skore decided to be daringly contemporary and bring condoms back in conversations through innovation in product range, bold social content and intriguing creatives.
Empowering women to break the taboo surrounding condoms, the condom brand played to its own cool imagery strengths and provided a unique fashion event experience, Skore Fashionista, India’s First Condom Fashion show, which had fashion designers create dresses out of condoms. Women walked the ramp with pride and subsequently changed attitudes towards sex and condoms, thus making condoms fashionable.
Commenting on the win, Mr. Vishal Vyas, Head of Marketing, Skore Condoms said, “We are excited to win the most coveted marketing award in APAC against global majors. Breaking from the conventional tonality to promote condoms, we pride ourselves in bringing a fun, yet refreshingly cool and innovative approach to our product range and communication strategy. Skore aimed to break existing social stigmas around sexuality through a one-of-a-kind fashion event to break the taboo surrounding condoms and emphasize that Condom is Fashionable. We are thankful to The APPIES for this recognition.”
Skore is a condom brand that is very quickly becoming popular with couples across India. Skore is a refreshing, stylish and cool brand that fits in with the changing socio-cultural trend in the country and with the increasing awareness on safe relationship among the youth. Skore speaks the language of love in the parlance of youth. It is their answer to a questioning world. To the youth, Skore, with an exciting range of products, makes the practice of safe sex not just easily doable, but easily enjoyable too.
In a short span of 3 years, Skore has risen to become the 3rd largest Condom Brand in India. This has been achieved with a combination of world-class products, constant innovation and groundbreaking communication.
It must be remembered that in solidarity with the Swachh Bharat Movement, Skore launched the first of its kind disposable pouches for used condoms.
Skore recently conducted India’s First Condom Fashion show where it had fashion designers create dresses out of condoms. The objective of the event was to educate and create awareness among people that condom is no longer a taboo in India and send out a strong message that Condom is Fashionable.
About TTK Group
The TTK Group, is an Indian business conglomerate with a presence across several segments of industry including consumer durables, pharmaceuticals and supplements, bio-medical devices, maps and health care services. TTK & Co was set up in 1928 by Mr. TT Krishnamachari and boasts of noteworthy and exciting brands.
TTK Protective Devices Ltd, the condom division of TTK Group, are the pioneers of condom manufacturing and marketing in the country and have been in the condom business since 1950s. It has pioneered various breakthroughs in the industry - From establishing India's first condom manufacturing plant in 1963 to installing the country's first electronic testing facility; and from introducing India's first non-subsidised condom in 1974 to pioneering condom variants and pleasure enhancing accessories.