-BTVi aims to impact the opinions of the influencers through the new integrated campaign
India October 25, 2016: BTVi, India's premier English business news channel unveils their new positioning - #OpinionsThatCount. The influencers seek accurate information that will shape their decisions and build opinions. BTVi will be the voice and choice of the influential. An integrated campaign will be primarily catering to influencers, key decision makers and opinion makers.
This campaign charts out an independent path for the brand reinforcing its stance post their partnership with Reuters, a high- impact global news provider, by bringing financial and business news from across the globe to Indian viewers which was announced earlier this month.
Ms. Monica Tata, Chief Operating Officer, BTVi, says, “This campaign represents our strong stand focusing on influencing the think tanks of the country who are trend setters and key drivers of the economy. BTVi aims to provide most credible information to its viewers. Through this campaign, the channel continues to reach out to recognized authorities of their fields, whose thoughts and opinions matter to the millions who follow them”.
After the recent partnership of Reuters and BTVi, the channel is confident of strengthening the leadership position further by delivering more value to increasingly sophisticated business audience through most credible business news content on a real time basis.
About BTVi -BTVi, nation’s premier English business news channel with unique access to newsmakers and research-based data, illuminates stories that affect markets and business. BTVi provides immediate perspective on critical business news as it happens, from where it happens. Backed by an enviable squad of Indian journalists, we deliver the most credible insights to our viewers.
The core of the channel’s viewership is formed by influential leaders, business executives, and opinion makers. Reuters, the world’s largest international multimedia news provider, and BTVi, a premier English business news television channel in India, have joined hands to bring financial and business news from across the globe to Indian viewersBTVi unveils #OpinionsThatCount