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British Paints Unveils its New Signage

Chandigarh, 18th October, 2016: British Paints, which dates back to 1919, has unveiled their new signage this month.This changeover aims to give a fresh look and feel to the corporate identity& also bring about top of mind recall amongst the target audience. Furthermore, the transformation will help in refreshing the brand & will also be adapted in British Paints Studios,Color Menu counters and other touch pointspan India.

British Paints Unveils its New Signage

The new British Paints signage has a vibrant red as its background color, and this shade will now extend across all company communications and digital space.

Mr. Ranjit Singh, President, British Paints, stated,“We are very positive regarding this new identity, which reflects the energy, passion and commitment that we share within the organization and with all stake holders.  We will roll-out the new signage this month onwards, and expect to complete across India by end December.  We also believe that this signage will have a universal appeal, and will significantly enhance our visibility wherever displayed.

Alongside, there will be similar transition across the entire range of publicity materials and other stationeries.  Hence the entire ‘communication’ with the audience will be in unison, and easy to connect with the company.

About British Paints

British Paints advent in India dates back to 1947, though its genesis was in 1919 in Britain. As a Paint manufacturer the brand has gained huge popularity in India owing to its wide and vivid range of industrial and architectural coatings. Headquartered in Delhi, the brand has been serving varied project verticals both in the industrial and retail sectors.

With 48 branch offices and over 12,000 channel partners spread over the length and breadth of the country. Today British paints offers more than 50 products spread across over 9 categories such as Interior Emulsion, Exterior Emulsion, Texture Paints, Wood Finish, Undercoats, Waterproofing etc. to name a few.  The brand has a solution to all home surface problems and industrial requirements. The products are manufactured at dedicated units located in Uttar Pradesh and Jammu & Kashmir.
The products from the brand are certified by approving authorities such as Griha, IGBC (Indian Green Building Council), National Test House, and others. Backed by a dedicated team of professionals with rich and valued experience, the brand brings to its customer top notch coating solutions. Essentially, quality products combined with expert solutions has helped make British Paints, the most preferred brand in the Paint Industry.
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