India 7 October 2016: Guru Randhawa came up with his latest sensational song “Fashion” that launched on 20th September, 2016, and already received around four million views online. Guru always takes inspiration from the positive aspects of life for his songs, which are always aimed at spreading joy and happiness amongst his fans. The essence of “Fashion” lies behind the idea of creating your own style statement, thereby standing out in the society. It expresses how fashion is no longer something to be just followed, but something so special and personal that girls nowadays create their own style statement, which is followed by the brands. Independent, strong girls nowadays have their own fashion statements to flaunt, rather than following the stereotypical norm and this is the story that “Fashion” represents.
After receiving immense fame and popularity from his song ‘Patola’, ‘Outfit’, ‘Suit’ , ‘Yaar Mod do’, ‘Tu Meri Rani’, ‘MTV Spokenword’, the remarkably spectacular singer “Guru Randhawa rocked the world with his latest blockbuster “Fashion”.
At the press conference Guru whole heartedly attended to his fans and shared his views about everything from his childhood to future plans, about his latest release and other upcoming projects.
According to Guru Randhawa "My concern has always been to write songs that my audience, my fans are able to identify with. Fashion is another such creation that is based completely upon the present day scenario. The song has been beautifully shot in Canada and directed by Baljit Singh Deo. The song depicts how strong, independent girls nowadays flaunt a style statement of their own, which is followed by the brands. With so many online shopping websites, fashion is now more easily accessible and can be re-created more innovatively."Tenu vekh vekh chalde ne brand, tu niri fashion kudiye”, the line simply reflects the beauty that lies in the fashion statement of every girl."