A platform to become a food entrepreneur and sell at HyperCITY stores, free of cost
Over 100 registrations received for Hyper Budding Chef Contest from Noida
30 chefs shortlisted to compete and qualify for the City Finals- in Noida
21 October 2016: Noida: HyperCITY Retail Ltd (India), one of the largest hypermarket chains in the country today concluded the ‘Hyper Budding Chef Contest’ in association with FOODFOOD Channel in Noida. Judged by Celebrity Chef Shailendra Kekade, the ‘Hyper Budding Chef Contest’, is a unique platform for food enthusiasts to become entrepreneurs and showcase their culinary skills at HyperCITY stores.
Noida played host to Celebrity Chef Shailendra Kekade who took on the daunting task to choose Noida’s Hyper Budding Chef. 30 lucky chefs were shortlisted by HyperCITY through online registration on its Facebook page and offline at the Logix City Centre. These chefs were asked to bring-in pre-cooked dishes on the finale day, which were tasted and evaluated by Chef Shailendra Kekade. The dishes were judged based on originality, innovation, taste and presentation.
Chef Shailendra Kekade, host of the show "STYLE CHEF" on FOODFOOD Channel not only judged the finale but was also seen revealing his secrets of plating at HyperCITY. He engaged with the audience by sharing his lesser known techniques and exotic ingredients, in the most extraordinary yet simple manner. He was also spotted using ingredients and homeware available at HyperCITY and took plating and presentation of food to a whole new level.
Commenting on the occasion Mr. Manoj Jain, VP- Marketing, Visual Merchandising & Loyalty at HyperCITY Retail (India) said, “We have always celebrated culinary prowess with our wide variety of world class food products, condiments and spices, many of which are exclusively available at HyperCITY. The Hyper Budding Chef Contest gives our very generous patrons an opportunity to explore their hidden talents and share their secret recipes with everyone. Most importantly, Hyper Budding Chef Contest is an opportunity that we would like to give our Home Chefs who are not only passionate but also entrepreneurs in their own way, to sell their own cooked food at our stores absolutely free of cost.”
Celebrity Chef Shailendra Kekade said, “I strongly believe that India is a land of food and there is a number of excellent young chefs who are looking for such platforms to showcase their talent. Hyper Budding Chef is a great opportunity for everyone who is eager to learn, grow, and advance their careers, as well as cook on a national stage.’ He further added, ‘This competition is a celebration of aspiring, talented chefs in the country. It doesn’t matter if you’re a self-taught line cook, a culinary school graduate, a second-career cook or merely a food enthusiast; it’s for everyone. Let the best food win!”
Owing to the great success that The Hyper Budding Chef received, HyperCITY will be taking the Hyper Budding Chef Initiative to the next level across India. This Hyper Budding Chef Contest takes place at HyperCITY Stores across Mumbai, Bengaluru, Hyderabad, Delhi, Noida, Pune, Bhopal, Vadodara, Ahmedabad and Amritsar.
The first winner in each city will get the following,
1. A chance to become a Food Entrepreneur at the HyperCITY store. The winner will be eligible to set up his/her food stall at HyperCITY store and will be able sell his/her own food, without any additional charges
2. Top three shortlisted winners (out of 20 HyperCITY stores) will get a chance to become a star on FoodFood channel,
3. Gift Vouchers worth INR 25000 from HyperCITY
4. Hyper Budding Chef Trophy & Certification
“Hyper Budding Chef Contest” highlights several secret recipes from real kitchens across the country and left food enthusiasts and connoisseurs asking for more.