Mumbai, 2 October 2016 – 1st October 2016, Inorbit Mall witnessed a power packed evening with the screening of “1869” – one of the first short films from India set in the periodic era. This period drama witnessed exceptional performances by the young talented kids who matched the performance of the multi-talented actor, Raghubir Yadav. One of the kids was selected from Inorbit mall’s campaign “Baccha Bollywood” – a film making workshop for kids with a passion for film making. Sanaya Das from Mumbai, bagged the role of a small girl in the movie.
The campaign “Baccha Bollywood” is the brainchild of Inorbit Malls, which was initiated with a view to engage kids in their summer vacation by introducing them to film making and giving them a chance to star in a film with renowned names from the film fraternity.
The idea of the movie “1869” was developed by renowned ad film maker, Pranav Harihar Sharma after a thorough 6 month research process. Set in the 19th Century Victorian Hospital in India under the British Raj, the story revolves around three orphan kids, who set about solving the mystery of a missing new born. Produced by the Gang of Motion Pictures, this 25 minute film is one of the most expensive short films made in India. Apart from Sanaya Das, the other kids who played the key roles were Vedanth Dattani and Kabir Sajid. Backed by strong performance by the supporting cast of Abhishek Pathak, Kiran Khoje, Beena Banerjee, Vijay Kumar and Chris Peter the movie was loved by the guests/audience. 1869 will now be sent out as nominations for various film festivals in India and abroad.
Commenting on this occasion, Mr. Puneet Varma, Associate Vice President, Marketing and Corporate Communications, Inorbit Malls said “India is a land of talent and Inorbit mall always creates platforms to promote talent. Baccha Bollywood was one such platform which garnered massive response from kids. Team Inorbit thanks Pranav and Gang of Motions team for giving an opportunity to Sanaya, who was a part of Baccha Bollywood. Hope to see more talent being promoted via such campaigns.”
About Inorbit Malls:
Inorbit Malls, a group company of the K. Raheja Corp, was initiated with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the knowledge of the Indian consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments.
Inorbit Malls began their journey by opening its first mall at Malad to the public in early 2004, in Mumbai. Since then, Inorbit has repeated its success with world class malls in Vashi - Navi Mumbai, Cyberabad - Hyderabad, Viman Nagar – Pune, Whitefield – Bangalore & Gorwa Road - Vadodara. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience. Inorbit Malls have won more than 50 awards since inception including India’s Most Trusted Mall by Brand Trust Report 2014 and have been recognized in various national & international forums like IMAGES, Asia Pacific Shopping Centre Awards, ICSC, Asia Consumer Engagement Forum, EFFIEs and ABBYs for their commitment in establishing community connect.