‘Save Your Family, Save the community’ a CSR Campaign
to fight the mosquito menace in Delhi, NCR
New Delhi, October 18, 2016: In order to fight the mosquito menace that has gripped the Capital and NCR, LG Electronics India, has collaborated with Smile Foundation to launch ‘Save your family, save the community campaign’ that will make people aware of the problem and take the necessary preventive steps. Smile Foundation is India’s leading Non Governmental Organization. It provides healthcare and education to less privileged children, women and youth.
The campaign will organize health camps to educate the people on how they can overcome the mosquito menace. There will also be events such as fumigation drives and the spraying of insecticides. Pamphlets will be distributed in the camps as well as through a medical setup in a van, called ‘Smile on Wheels’.
The collaboration is a one of a kind CSR initiative by LG to launch preventive healthcare measures and ensure that people are kept safe and sound. LG has pioneered many clutter breaking technologies in the space of consumer electronics that makes consumers believe that Life is Good. The drive will target the urban slums that struggle with health care, but are the ones primarily in need for better health conditions and sanitized hygienic surroundings.
LG is constantly introducing products based on Indian Insights, making them more meaningful for the Indian consumers. LG has developed a range of Mosquito Away TVs and Air conditioners which drives mosquitoes away without emitting any harmful radiations. The technology used in LG Mosquito Away products does not use any chemicals, used in other toxic repellents, nor does it require refilling or any other maintenance and the most important part of the technology is that this independent operation which does not require the TV to be switched on to make the mosquitoes fly away.
Speaking about CSR Campaign, Mr. Howard Lee - Director Home Entertainment, LG Electronics India said, “We are happy to announce that LG in collaboration with Smile Foundation is launching ‘Save your family, Save the community’ a CSR initiative in order to fight the mosquito borne diseases that are spreading throughout Delhi & National Capital Region and affecting people. At this stage not only awareness but remedial measures including the fumigation drive, health camps will help in fighting this menace. We are aiming to support people who reside in the urban slums and squatters through this initiative. There will fumigation drive followed by health camps across localities. We believe in our brand ethos Life’s good and this is one small step towards same. We will further strengthen our product portfolio in AC & TV segment with mosquito away technology so that consumers can have an innovative solution to keep their surroundings mosquito free.”
Speaking about the campaign, Mr Santanu Mishra, Co Founder and Executive Trustee, Smile Foundation said, “We are relentless in our pursuit to ensure that people across all sections are given the same right to health & hygiene. Smile foundation would like to thank LG Electronics for this commitment and we are confident that people will become cautious and educated about this health hazard. Not only awareness but remedial measures will certainly help in eradicating deadly diseases. There is a need for community based approach towards healthcare in India especially for the poor sections of our society.”
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.
About Smile Foundation
Smile Foundation is a national level development organisation reaching out to more than 400,000 underprivileged children, youth and women directly every year through more than 200 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.