Posted by: at 10/03/2016 05:22:00 am

India's most stylish lifestyle platform LimeRoad signs m.o.u with Madhya Pradesh Government to give local handicrafts a national presence

Mrignayani products now available on LimeRoad in a stylish, new avatar

New Delhi, 3rd October 2016: LimeRoad, the social commerce platform that has revolutionized style discovery online, has signed an MoU with the Madhya Pradesh Laghu Udyog Nigam today at Hotel Amer Majestic, Hoshangabad Road, Bhopal.  The MoU was signed during the National Vendor Development Programme and MSME Convention 2016 hosted by the Ministry of MSME - Government of India and the Department of MSME – Government of Madhya Pradesh.


Present were Ms. Suchi Mukherjee, CEO & Founder, LimeRoad , Shri Shivraj Singh Chouhan, Hon’ble Chief Minister of Madhya Pradesh,

Ms. Suchi Mukherjee, CEO & Founder, LimeRoad was present at the venue along with Shri Shivraj Singh Chouhan, Hon’ble Chief Minister of Madhya Pradesh. The event also witnessed presence of other eminent ministry guests like  Shri Kalraj Mishra, Hon’ble Union Cabinet Minister of Micro, Small and Medium Enterprises.

On the signing of the MoU, Ms. Suchi Mukherjee, Founder and CEO LimeRoad, said, “Our mission is to build the most extensive platform for the discovery of delightful products made by small-scale entrepreneurs across India. Today, we are honored to partner with the Madhya Pradesh Govt. and we welcome the talented artisans of MP on to our platform. These gorgeous Chanderi & Maheshwari fabrics and saris have been around for years!  The LimeRoad Mobile App will take these unique assets of India to millions of customers, and make these products from TRaditional to TRending! Over the next couple of months, we will be working with the talented artisans of Madhya Pradesh to blend these wonderful traditional weaves with modern day design, thus taking these fabrics right into the wardrobes of the millennials."

Commenting on the association, Mr. Deepak Bajpai, GM Mrignaynai (MP Govt Emporium), said, “We are extremely happy to sign this MoU with LimeRoad and are confident that this association will empower and enable the artisans of MP. The style quotient and immense consumer network of LimeRoad will help our artisans to focus on the product and help showcase the products as trendy and stylish to the modern young Indian.”

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For much of the last few years, many e-commerce firms have spoken about small scale entrepreneurs and artisans. The core issue always has been that while the products were available online, they were neither easily discoverable not they were made relevant for the modern day consumer who is shopping online. LimeRoad's aim is to focus on exactly these break points with it ambitious #LimeRoadWeavesOfIndia program launched on the 7th May.  As part of this, for eg, Aishika Fashion from the heart of West Bengal sold more on the first day of the campaign than it did all of the previous month put together.  All of this ultimately drives back to LimeRoad's core mission of continuing to build India's most extensive delightful discovery platform.

Handicrafts products including sarees, home d├ęcor products, accessories etc would be available on LimeRoad by end October.

About LimeRoad : 

LimeRoad is a fun and exciting way to discover, share and shop. is today reimagining e-commerce as we know it today with a social-commerce platform. Targeted at the intelligent women and men of today, it has an incredible width of carefully selected retailers, enabling customers to discover the best of lifestyle products across categories like apparel, accessories, and home.

About MPLUN :

Over the last three decades, MPLUN (Madhya Pradesh Laghu Udyog Nigam) has been promoting the growth of small-scale industries in the state.

Since its inception in 1961, the Nigam is constantly implementing the State Government’s policy for development of the SSI sector. MPLUN has diversified, expanded and increased its activities – all aimed to encourage, develop and sustain the SSI sector – be it infrastructure development or technical feasibility study, supply of raw material or marketing of finished products of the SSI sector, weavers or craftsmen.

Mrignayani – Reflection of Madhya Pradesh

The Mrignayani chain of Emporia is a unique marketing outlet to display and sell a wide range of products which comprise the poetry woven in Chanderi, Maheshwari and Kosa Tussar sarees, Dress Material, Readymades, home and office Furnishings, Handicrafts, Jewellery and Gift items. The highly developed skills of weavers, craftsmen, and artisans reflect the glory of Madhya Pradesh through the products manufactured by them. Through these emporia MPLUN is not only rendering the much needed support for the development and marketing of the products of handloom and handicraft sector.

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