Mercedes-Benz strengthens its SUV portfolio, launches the GLA 220 d 4MATIC ‘Activity Edition’

Posted by: at 10/17/2016 05:08:00 am

The GLA 220 d 4MATIC ‘Activity Edition’ is the 6th SUV variant and the 9th product launched by Mercedes-Benz India, in 2016

·         The GLA 220 d ‘Activity Edition’ features as standard, the 4MATIC drive train for the first time in India
·         Since its debut, Mercedes-Benz has sold over 3500 units of GLA in India
·         The GLA 220 d 4MATIC ‘Activity Edition’ features an Off-road package as standard
·         GLA 220 d 4MATIC ‘Activity Edition’ is visually more appealing with black decals on the door, longitudinal chrome elements and 18 inch alloys
·         Energetic Performance:The GLA 220 d ‘Activity Edition’ features a 2143 inline 4 engine with an output of 125 kW and a torque of 350 Nm capable of sprinting from 0-100 in a mere 7.7 seconds
·         Cutting-edge technology:New 8” media display with Smartphone Integration package and Keyless GO Starting function
·         Comfort and Convenience features: EASY PACK Tailgate, Rain sensing wipers, stowage package and load compartment package with multiple storage facilities equipped along with a 12 V socket in the boot
·         The GLA 220 d 4MATIC ‘Activity Edition’ is priced at INR 38.51 lakhs (ex-showroom, Pune)

Mercedes-Benz strengthens its SUV portfolio, launches the GLA 220 d 4MATIC ‘Activity Edition’

Mercedes-Benz strengthens its SUV portfolio, launches the GLA 220 d 4MATIC ‘Activity Edition’

Chandigarh 17 October 2016: Mercedes-Benz India,the country’s largest luxury car manufacturer, today launched an all-new GLA 220 d 4MATIC ‘Activity Edition’, thus introducing the much awaited 4 MATIC four-wheel drive train in the GLA, for the first time in the Indian market. The addition of the GLA 220 d 4 MATIC Activity Edition further bolsters Mercedes-Benz’s versatile and comprehensive SUV portfolio. The launch of the GLA 220 d 4 MATIC ‘Activity Edition’ is  Mercedes-Benz India’s 6th SUV launch and the 9th product for 2016. Mercedes-Benz India now debuts the much awaited 4MATIC drive train in the GLA 220d ‘Activity Edition’. Owing to the growing penchant of luxury SUVs in India, the GLA 220 d 4MATIC’s market introduction will help Mercedes-Benz to further its SUV sales. The luxury SUV was launched by Roland Folger, Managing Director & CEO Mercedes-Benz India.

Commenting on the occasion, Roland Folger, Managing Director and CEO, Mercedes Benz India said, “Mercedes-Benz’s SUV portfolio witnessed a strong demand since its introduction and grew over 100% in the last couple of years. The GLA was a key addition to our SUV portfolio as it not only generated volumes for us, but also opened the SUV segment to a much younger customer base. We have sold over 3500 units of the GLA since its market introduction and with the launch of the GLA 220 d 4MATIC Activity Edition; we expect the volumes to scale even further and add more value to the consumer. The GLA 220 d will now be available with the 4MATIC and off-road package as standard;which will ensure our discerning customers can make the best of every ground with this fully-capable SUV.We are confident that the GLA 220 d 4MATIC Activity Edition will continue Mercedes-Benz’s dominance in the luxury SUV segment in India.”

Driving Dynamics

·         4MATIC drive train:All-Wheel-Drive System
·         Off road engineering package
·         7G-DCT transmission
   

Technical Specifications

GLA 220 d 4MATIC
Engine / Cylinder
Diesel - Inline 4
Total displacement (cc)
2143
Power (kW)
125 @ 3,400 – 4,000 rpm
Torque (Nm)
350 @ 1,400 – 3,400 rpm


Exterior Elements

·         Activity Edition Badge
·         Black Decals on Door
·         Longitudinal Chrome Elements in rocker panel
·         New 18 Inch Alloy Wheel Design
·         New Color Option - Mountain Grey

Comfort and Convenience 

·         8” Media Display
·         Smartphone Integration package
·         Keyless GO Starting function
·         Rain sensing wipers
·         Activity Edition Floor mats
·         Spectacles compartment in the overhead panel
·         Stowage compartments under the front seats
·         Luggage nets on the rear of the front seats
·         Net in the front passenger foot well
·         EASY PACK Tailgate
·         12 V socket in the luggage compartment
·         Rear seat backrests adjustment (cargo position) by additional 15 degrees for efficient use of space providing a 60-litre larger load compartment capacity


Driver Assistance Systems and Safety
Various Driver Assistance Systems, such as Adaptive brake with Hold function, Hill start assist, DSR, ESP, ASR, ABS and BAS are standard on the GLA 220d 4MATIC. They will support the driver by stabilizing the car on difficult, wet and slippery terrain. Additionally these assistance systems will monitor and optimize traction just as required.

In line with Mercedes-Benz tradition of making the safest cars, the GLA achieved the maximum 5 stars in Euro NCAP's safety ratings.The GLA offers the maximum number of 6 airbags in the segment.During a collision, the airbags help to protect the head and torso of the driver and front passenger. In addition, they stabilize the entire body. This can reduce the risk of severe injuries in an accident. Activation is suited to the severity of the impact.

Key Safety features
·         ESP® Curve Dynamic Assist
·         Attention Assist
·         Reversing camera with dynamic guidelines
·         Dual front airbags, Front side airbags and curtain airbags (6 overall)
·         Tyre pressure monitoring system

  
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC is the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the 43 nomenclature for the first time in India.

The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile GLS 400 4MATIC with a petrol variant becomes the eighth launch of the year. The GLA 220 d 4MATIC ‘Activity Edition’ with 4MATIC four-wheel drive train becomes the 9th launch for 2016.

Underlining the service excellence achieved in India, the company has also been ranked number one in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016. The company has maintained steady sales growth by selling 9,924 units during January-September period. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.

Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service do-main. ‘MyMercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.


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