Mumbai, 12th October, 2016: Come Diwali, the festival of lights, a celebratory mood fills the air! And with jewellery playing a special part in the festivities, ORRA has launched absolutely stunning offers on its gold, diamond and platinum collections unmatched by any other! The festivities include super bumper discounts for the first time such as a 5% to 7% discount on the gold price of the day and upto 20% off on the total value of diamond jewellery. In addition, ORRA’s special Crown Star diamond sees a discount for the first time ever! The excitement does not end here as ORRA introduces new and classic designs such as ORRA Platinum Couple Bracelets and the popular gold Ghungroo Bangles and a stunning diamond collection set in pink gold, as the brand has it sights set on being one of the most popular gifting options for the season!
After establishing design supremacy with Platinum Couple Bands in India a decade ago, ORRA now launches Platinum Couple Bracelets - a never before seen concept in India. Based on consumer feedback and the growing trend of men’s jewellery in the category of platinum bracelets and chains, ORRA saw an opportunity to introduce matching bracelets as a form of expression of love. Platinum being associated closely with love, this was a natural progression in design. The designs made for the couple ensure a masculine look for the male bracelets with a more delicate rendition of the same design for the female.
The season will also see, ORRA promoting one of their best sellers the Ghungroo bangle. This beautiful design has captured the hearts of many with the lilting sounds of the bangle. The traditional concept of Ghungroos with tiny balls of metal has been used to design these bangles. The result is a gorgeous contemporary version of the Ghungroo
that tinkles on your wrists when you wear them. Made from 22 kt BIS hallmarked gold, these bangles are a favorite amongst consumers across the country.
With pink being the flavour of the season, ORRA is also drawing focusing on diamonds set in dual tones of pink gold and platinum. The white lustre of platinum offset by the colour of pink gold create a harmonious balance while adding a colourful twist.
Commenting on the launch of the special offers, Mr. Vijay Jain (CEO and Director – ORRA) says, “The festival of Diwali is special as always, but this time, ORRA is pulling no stops in making it all the more exciting with its compelling offers! We are introducing a one of a kind offer of Rs. 2500/- less on per 10 grams of the gold rate which translates into a 5% to 7% discount on the gold rate of the day and upto 20% off on diamond jewellery, with an aim to draw in more customers to our exclusive festive collection. In addition, through the launch of this one of a kind offer, we extend to consumers an opportunity to experience ORRA’s products in a whole new light with exclusive designs. While ORRA has always been at the forefront of making the consumer’s experience more fruitful when it comes to purchase of jewellery and we hope that through our offer, we will be able create a more fulfilling experience this Dhanteras and Diwali.”
So don’t miss your chance to experience jewellery like never before with ORRA’s special Diwali offers which are valid until 31st October, 2016. For more details log onto www.orra.co.in or visit any of the 32 stores across 24 cities.
ORRA is one of India's finest jewellery retail chains, having spread its glow with 32 stores across 24 cities. It has been at the forefront of design leadership and product innovation with 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York. ORRA’s designs are handcrafted to perfection by master craftsmen who have inherited the centuries year old legacy of jewellery making. ORRA has a host of collections set with brilliantly cut diamonds. While Belgian diamonds have been ORRA’s specialty, the addition of 22kt gold jewellery in 17 of its stores makes ORRA a full service jeweller, offering its customers a feel of the best designs and a total shopping experience. Solitaires are available in varied cuts and sizes. Innovation is the key to success and is proven right with the introduction of the ORRA Crown Star, a 73 facet solitaire v/s the regular 57 facets. These facets are aligned in perfect proportion to provide maximum brilliance. The accuracy with which the diamond is cut gives it an unmatched brilliance.