Raymond ramps up SRCC's freshers day

Posted by: at 10/01/2016 03:41:00 am


Unique engagement, professional photoshoots and styling was just enough to welcome the SRCC first year students.

New Delhi, 30th September, 2016: Raymond Apparel Ltd concluded their unique look of the day challenge campaign exclusively for the freshers of SRCC on Freshers day.

Raymond ramps up SRCC's freshers day

Raymond ramps up SRCC's freshers day

Raymond ramps up SRCC's freshers day

Raymond ramps up SRCC's freshers day

Raymond ramps up SRCC's freshers day


It was a challenge thrown at SRCC freshers to get styled with the most recent collections of Park Avenue, Parx, Park Avenue Women and Color Plus, get a professional photoshoot done at their campus itself. Thereafter the facebook likes decided the hottest and the coolest looks of the day. The brands launched and displayed their latest designs and got numerous trials living up to the expectations of the students. With a never before activation set up involving free trials, photoshoots with the aspiring models of the college and crowd sourced promotions, the campaign ramped up the SRCC Fresher's day with glamour and excitement and music to find their look of the day. Two first year students - Aryaman and Anurima were selected as the winners who bagged the coolest and the hottest look of the day title along with opportunity to win free shopping experience at Park Avenue Stores and other exciting prizes.

GRC was the creative agency behind curating the entire 360 degree engagement campaign which infused excitement at SRCC Fresher's day which gathered eye balls of more than a thousand students at the campus, got them free trials of the latest collection and gave the aspiring models a platform to explore their passion for photoshoots in front of the camera. The campaign was digitally linked to allow the loved ones and families to participate in the challenge to support their favourite participants.

Raymond is eyeing an excellent festive season and is aggressively marketing with such unique engagement activities to become the favourite brands among the Delhi student going crowd.

About Raymond Apparel Limited
A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd. (RAL) ranks amongst India's largest and most respected apparel companies. We bring to our customers the best of fabric and style through some of the country’s most prestigious brands –Raymond (Ready-To-Wear), Park Avenue, Parx and Notting Hill.

About Green Room Creative
Green Room Creative is a creative agency striving to become a one-stop shop for our clients. Be it a catchy finger-snapping jingle that plays in a mental loop, a memorable commercial or a viral video that gets customers hooked - we've got it all here. We have a team of experienced, creative individuals who strategize, design and produce, focusing on the clients and their vision. Their entire goal being to deliver unique and fresh content that would warrant a second look from the almighty consumer.


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