- Bringing nature closer to wildlife enthusiasts
New Delhi, 13th October 2016: With its endeavor to enhance wildlife viewing in finest detail without disturbing its natural habitat, Ricoh India and WWF-India today launched an exclusive edition of co-branded Pentax Papilio 8.5x21 WF binoculars. RICOH Pentax Papilio binoculars come equipped with unique features - fully multi-coated optics and aspherical lenses for edge-to-edge clarity and sharpness, a unibody design and extreme close focusing capability, ideal for nature trails, wildlife viewing and travel, as they are equipped with close focus of just 50 cm. It is a first of its kind endeavor by an imaging company in India to support biodiversity conservation.
This joint endeavor is an extension of ‘Project Nature Watch’, an ongoing CSR collaboration between the two organizations. Under this project, Ricoh and WWF-India joined hands on to strengthen wildlife and marine conservation across India. The CSR project aims at providing need-based infrastructure support to frontline and field staff working in the forest and marine areas respectively as well as monitoring species such as the red panda, snow leopard, tiger, elephant, rhino, Olive Ridley turtle and other fish diversity, coral reefs, cetaceans and marine mammals that face threat.
Speaking on the occasion, A.T. Rajan, MD & CEO of Ricoh India, said, “We are delighted to collaborate with WWF-India and bring this exclusive edition of Pentax Papilio Binoculars to India. The new launch is in line with the company’s commitment to support biodiversity conservation activities under its CSR initiatives. With this, we strive to bring nature closer to eco-enthusiasts in the country and promote the passion of wildlife viewing among the young generation. Part of the proceeds from the sale of Pentax Papilio 8.5x21 WF binoculars will support WWF-India's conservation work across the country.”
Speaking about the partnership, Ms. Roopali Srivastava, Head – Conservation Products, WWF-India, said, “We, at WWF-India, are very excited to introduce the Pentax Papilio binoculars to our supporters. With these binoculars, Ricoh India is not only helping WWF-India bolster its conservation efforts across the country but also giving people a tool to observe nature up-close. Both nature enthusiasts and professional conservationists stand to benefit from this new model.”
RICOH Pentax Papilio 8.5x21 WF comes with special leather strap and is available on WWF-India web store -(http://shop.wwfindia.org/binoculars-papilio-ii-8-5x21-wf-from-ricoh-pentax.html) and Ricoh sellers networks at a MRP of Rs.10,555.
| About Ricoh|
Ricoh is a global technology company that has been transforming the way people work for more than 80 years. Under its corporate tagline – imagine. change. – Ricoh continues to empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. These include document management systems, IT services, production print solutions, visual communications systems, digital cameras, and industrial systems.
Headquartered in Tokyo, Ricoh Group operates in approximately 200 countries and regions. In the financial year ending March 2016, Ricoh Group had worldwide sales of 2,209 billion yen (approx. 19.6 billion USD).
For further information, please visit www.ricoh.com
WWF-India is one of India’s leading conservation organizations with programmes and projects spread across the country. The organisation works towards the conservation of biodiversity, natural habitats and the reduction of humanity’s ecological footprint. The mission of WWF-India is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature.
To know more, log on to www.wwfindia.org