~ Skore Condoms’ Indian rendition of the song features cricketers, Dwayne Bravo & Chris Gayle ~
Chennai, Monday, October 24, 2016: Skore condoms, India’s youngest and third largest condom brand, announced the premiere of Skore Champion Song on YouTube featuring celebrated West Indies cricketers, Dwayne Bravo and Chris Gayle. The duo, who are brand ambassadors for Skore’s Champion Series, re-created Bravo’s celebrated “Champion” song with refreshingly new lyrics and a quirky, entertaining video. Within 2 days of launch, the video has garnered a phenomenal 186,000+ views on YouTube. You can watch the song here.
The song is delightful fusion of Hindi and English lyrics with the zeal and melody of the original Champion song. The anthem celebrates all the bad boys out there who play smart and to quit being players when they can Champions instead.
Commenting on the video, Vishal Vyas, Head of Marketing, Skore Condoms said, “Skore is excited to launch the Skore Champion song feat. DJ Bravo and Chris Gayle. Roping in Bravo and Gayle has helped us launch our premium condom range – the Champion Series, with the grandeur and awe that it deserves. The new rendition of Champion song, in line with Skore’s young brand imagery, is path-breaking as marketing content. With this song, we hope to start a larger conversation around the brand and condom use. Skore believes in being an integral part of its consumers’ lifestyle and we hope to achieve this through content that dips into music, dance, sports and fashion.”
“Re-inventing popular culture is an enjoyable job. More so, if you leverage it to the brand’s advantage,” says Sunil Thoppil, Vice-President, McCann, the creative agency on the account.
“The making of the video was clearly a pleasurable and entertaining task in itself. The viewing of it will be no different. Chris (Gayle) and Dwayne (Bravo) provided the fun, energy, and glamour – both on the sets, and in the film," he adds.
West Indies Cricketer, Dwayne Bravo said, “I’m very happy with the way the song has shaped up. The video is fresh and has a great blend of Indian and International elements to it. Chris and I, had a blast doing this song with Skore and the crew. The song is upbeat, lively and very desi!”
Adding to Bravo, Mr. Chris Gayle said, “I’m always up for some fun and Skore offered me a great platform to shake a leg, party hard and talk about Condoms. Being a Champion, to me, is breaking taboos, being vocal and more importantly, being responsible.”
Skore, of TTK Protective Devices Ltd, is a part of Indian business conglomerate TTK Group. In a short span of 3 years, the brand has risen to become the third largest Condom Brand in India. Notably, the brand recently bagged Silver at Silver at The APPIES 2016 - the Asia Pacific Marketing Congress for its witty social content and approach to bring condoms back in conversations.
Skore is a condom brand that is very quickly becoming popular with couples across India. Skore is a refreshing, stylish and cool brand that fits in with the changing socio-cultural trend in the country and with the increasing awareness on safe relationship among the youth. Skore speaks the language of love in the parlance of youth. It is their answer to a questioning world. To the youth, Skore, with an exciting range of products, makes the practice of safe sex not just easily doable, but easily enjoyable too.
In a short span of 3 years, Skore has risen to become the 3rd largest Condom Brand in India. This has been achieved with a combination of world-class products, constant innovation and groundbreaking communication.
It must be remembered that in solidarity with the Swachh Bharat Movement, Skore launched the first of its kind disposable pouches for used condoms.
Moreover, Skore recently conducted India’s First Condom Fashion show where it had fashion designers create dresses out of condoms. The objective of the event was to educate and create awareness among people that condom is no longer a taboo in India and send out a strong message that Condom is Fashionable.
About TTK Group
The TTK Group, is an Indian business conglomerate with a presence across several segments of industry including consumer durables, pharmaceuticals and supplements, bio-medical devices, maps and health care services. TTK & Co was set up in 1928 by Mr. TT Krishnamachari and boasts of noteworthy and exciting brands.
TTK Protective Devices Ltd, the condom division of TTK Group, are the pioneers of condom manufacturing and marketing in the country and have been in the condom business since 1950s. It has pioneered various breakthroughs in the industry - From establishing India's first condom manufacturing plant in 1963 to installing the country's first electronic testing facility; and from introducing India's first non-subsidised condom in 1974 to pioneering condom variants and pleasure enhancing accessories.