This festive Season, Swarovski brings smile to 100 underprivileged children Swarovski joins hands with Smile Foundation
New Delhi, October 20, 2016: This festive season, Swarovski joins hands with Smile Foundation, a national level development organization, by sponsoring education for 100 children for a year. A first for Swarovski, the objective lies in reducing the economic hardships of the students and enabling them to pursue quality education in order to pave a brighter future.
Stemming from a strong belief that the future of India rests on the foundation of education, this CSR initiative transitions beyond philanthropy and focus on comprehensive development of children.
Swarovski has had a longstanding commitment to do business in a way that respects society and the environment. Corporate Social Responsibility is both an integral part of Swarovski’s heritage and its essential characteristic. Swarovski has been building this strong track record by associating themselves with credible organisations, determined to make a positive impact.
Speaking on the initiative, Sukanya Dutta Roy, MD, Swarovski India, said, “We, at Swarovski, take pride in our association with Smile foundation to add that festal ‘Sparkle’ to the children’s lives. Our endeavour is to enable a secure future for them with this gift of knowledge enhancing their prospects for a brighter future.”
“The partnership with Swarovski will add more strength to the cause of extending quality education and a brighter future for the underprivileged children. A country cannot progress without its children being educated. We are humbled to be associated with Swarovski” said Mr. Santanu Mishra, CoFounder and Executive Trustee, Smile Foundation.
Keeping the theme of Swarovski Sparkling Flame and the jubilant spirit of children in mind, there is a ‘Diya Painting’ competition that has been organised on the 20th October 2016 (Thursday) at the DLF Mall of India which will be judged by Swarovski India, Consumer Good Business, Managing Director, Ms. Sukanya Dutta Roy and the long-time supporter of Smile Foundation and ex-Miss India, Shivani Wazir Pasrich.
About Smile Foundation
Smile Foundation is a national level development organisation reaching out to more than 400,000 underprivileged children, youth and women directly every year through more than 200 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.
About Shivani Wazir Pasrich
Shivani Wazir Pasrich; an Economics Honours and law graduate, an Actress and an Odissi dancer, she is known to be actively involved with social many concerns. She has been working for the cause of ‘safe motherhood’ with the White Ribbon Alliance. She is a member of the Executive Committee for the Delhi Society for the Welfare of Special Children and is a member of the governing body of Ekatwam- Together for Epilepsy. In 2009, Shivani was awarded ‘Pride of the Nation’ and in 2013 she received the Universal Humanity Award. She was also the recipient of the India Foundation award for excellence in her field and the Women Achievers recognition from TIE. She is currently on the advisory board of CII- Government of India, Media and Entertainment market 2016.Shivani has also made a film, “Girls are Gold” which speaks about eradicating discrimination against the girl child in our society. There are several hats that she has donned over the years, all reflecting her creative and vibrant versatility, that enjoy an underlying positive tenor.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.
This festive season, there’s more than one reason to #SmilewithSwarovski.