Kolkata, 25th October, 2016: Typhoo-the iconic British tea brand, participated in the second edition of The India Story – a Fashion, Arts and Food extravaganza held from 21st -23rd October at Swabhumi. Coming together for second time for the exemplary affair promoting fashion and culture, Typhoo delighted Kolkata’s stylish milieu with delicious and caffeine free mocktails based on its distinctive range of teas and fruit infusions along with offering an exclusive tasting preview of forthcoming new product.
Typhoo during the course of three days hosted parties for high end designers Rohan Arora, Adarsh Makharia of brand Osaa and Nil of the designer duo Dev r Nil, where stimulating cocktails and mocktails were rustled up with its tea, fruits and herb based range. For all the tea lovers, Typhoo hosted a Tea tasting session at the Tea bar where guests where served refreshing infusion and green tea mocktails. Taking tea drinking experience to a new level, Typhoo enrolled a renowned food blogger for an interactive tea pairing session, where the blogger prepared special mocktail recipes for attendees.
Subrata Mukerji, business head of Typhoo Tea in India said, “Typhoo has indulged tea enthusiasts and refined tea drinking experience to the world since its inception in the UK. The iconic British brand brings this refreshing, rejuvenating experience to India with a variety of over 25 high quality luxurious teas and 100% caffeine free fruit and organic infusions. We are delighted to associate with another chapter of The India Story and overwhelmed to receive such wonderful and warm response. Being headquartered in Kolkata, which is the core market for us, being accepted and appreciated amongst the young and fashion conscious consumer is very encouraging and heartwarming.”
Typhoo unveiled its new Green Tea variant ‘Lemon and Honey’ with organizers Mrs. Madhu Neotia, renowned designer Nil of Dev r Nil along with Designer Rohan Arora. Typhoo Green Tea Lemon & Honey is a delightful blend of the finest green tea leaves with the tanginess of lemon and the goodness of honey. Its zesty yet soothing flavor is expertly blended to be delicately light and pure, providing natural refreshment. Priced at Rs. 210, for 25 tea bags
Mrs. Madhu Neotia said,” Typhoo has a very fresh approach in terms of flavors and ingredients, which makes it very addictive and you want to have it more and more. Its variety and taste connects with the youth which makes it even more popular”.
The Typhoo Tea Bar at The India Story also offered over 25 varieties of spiced teas and caffeine free fruit and herbal infusions. Typhoo extensive Green teas (Traditional Tulsi, Masala, Coconut, Jasmine, Lemon Grass and Moroccan Mint, Pure Green tea) were on offer along with Typhoo Black teas (Classic Assam, Darjeeling, Gold, 24 Carat tin, English Breakfast). Typhoo flavoured teas (Earl grey, Masala chai, Adrak chai, Elaichi chai, lime & lemon), Organic (Chamomile, Peppermint) were showcased and served amongst various mocktails based on Typhoo Fruit Infusions (Orange Spicer, Lemon & Lime Zest, Blackcurrant Bracer).
Typhoo has indulged tea enthusiasts and refined tea drinking experience the world over since its inception in the UK in 1903. With a portfolio of 12 brands and over 400 products, Typhoo is being enjoyed in more than 50 countries including USA, Canada, Europe, Australia, New Zealand & South Africa. Defining the changing tastes and preferences of the urban Indian consumers, Typhoo the third largest brand from UK and the over 100 year iconic British brand brings this refreshing, rejuvenating experience to India with a variety of high quality specialty teas, and 100% caffeine free Organic and Fruit infusions. Typhoo is available at leading F&B stores in Delhi/NCR, Mumbai, Bangalore, Chennai, Kolkata, Pune, Goa Coimbatore, Hyderabad and Chandigarh. For further information, visit www.typhooindia.com.
Rainforest Alliance:Typhoo has since launched the first globally certified environmentally sustainable teas to be marketed across India. The suite of products launched into the Indian tea market includes popular mainstream blends as well as new ‘Gold’ products which bear the distinct seal (green frog) of the Rainforest Alliance. The entire range has also been recast into an exciting new packaging design in 2015.
The Rainforest Alliance is a global non-profit that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behaviour. The Rainforest Alliance CertifiedTM seal is an internationally recognized symbol of environmental, social, and economic sustainability that helps both businesses and consumers identify products that come from sustainable sources and vote with their dollars to help support a brighter future. For more information, visit www.rainforest-alliance.org