Hyderabad, November 30, 2016: Aircel, one of India’s leading innovative telecom players, today felicitated the prize winner of Aircel iPlayiWin, an exciting general knowledge-based consumer engagement contest. Arun Kumar Behera, an IT professional, who scored the maximum points in the exciting VAS contest, won gold worth Rs.3.5 lakh.
Congratulating the winner, Venkatesan, Circle Operations Head – AP & Telangana, Aircel, said, “At Aircel, it is our constant endeavor to engage with our customers through innovative offerings or exciting contests and engagements. Our contests have always evoked enthusiasm and unparalleled participation from our customers. Aircel iPlayiWin contest continued this trend and proved to be immensely popular with our customers.”
Behera said: “While participating in the Aircel iPlayiWin, I never thought I would get a chance to win gold and this has exceeded all my expectations!! I thank the wonderful team at Aircel for giving me this truly wonderful surprise and I will ensure that I participate in all their contests as they are simple to follow and easy to win!”
Behera participated in Aircel iPlayiWin Season 16 that was held from May 24, 2016 to Aug 21, 2016. Aircel iPlayiWin, a knowledge-based contest launched in 2014, was conceived to engage customers in a meaningful way, wherein customers were encouraged to subscribe to the service by dialing 51001/510010. Customers then had to answer a maximum of 20 simple multiple choice questions daily for a period of 90 days. For each correct answer, the contestant gets two points and winners are announced on daily, weekly and monthly basis.
Currently in its third year, Aircel iPlayiWin has successfully deepened customer engagement and created tremendous buzz among thousands of customers across the country. The contest garnered great popularity in a short span of time, as customers instantly connected with it.