Amazon.in launches ‘Children’s Bookshelf’ on Children’s Day’

Posted by: at 11/14/2016 11:21:00 pm


–        The one stop destination for all the reading needs of children

–        Offers age-wise recommendations on all children’s books

Amazon.in launches ‘Children’s Bookshelf’ on Children’s Day’



Hyderabad, November 15, 2016: Searching for which book your child’s age group should read, confused about what story book to gift your three year old niece for her birthday, Amazon.in has the answer for you!! This Children’s Day, Amazon.in launches Children’s Bookshelf – the one stop destination for customers who want to discover great books for their child.

Amazon.in is India’s largest book store comprising of millions of titles with over 12,700 sellers on the platform selling books. With this vast selection of books, young readers’ changing interests and varying reading levels makes finding the right book particularly challenging for parents as well as children. With Amazon.in Children’s Bookshelf, buying the right book for the children will now be easy. Parents can discover best recommendations for all the reading needs of their child at one store.

Noor Patel, Director, Category Management, Amazon India said “We are committed to building a best in class bookstore when it comes to buying books online. Children’s Bookshelf is yet another initiative in the direction to help parents and children discover the best book suitable for their reading needs. By visiting our Children’s Bookshelf they would be able to choose from a set of best books recommended by experts addressing the different developmental needs of children.”

The Children’s Bookshelf on Amazon.in will provide a wide selection of children’s books curated in popular categories like playbooks, picture books, activity books, mystery, action and adventure, fantasy and young adult fiction along with the finest selection in subjects such as science, math, behavior, social science and reading & writing are available in the store. The store will list various popular series titles such as Wimpy Kid, Adventures of TinTin, The Hardy Boys etc. and popular authors like JW Rowling, Roald Dahl, David Walliams, Dr Seuss and Sudha Murty to name a few. These essential books are geared towards skill building and aid in the child’s cognitive development.

Customers can visit the store on Children’s day and pick up titles from a list of recommended books suited to a child’s specific age and reading needs. To further reduce the hassle of searching for the appropriate books, Children’s Bookshelf will host a separate tab called “Picks of the Month”, where Amazon.in’s editorial team will hand-pick 15-20 fiction books for all ages as the Best Storybooks of the month. The list will include a mix of new releases, classics and favorites for the season. The team will also put together a list of new and important titles - non-fiction recommendations once every two months which will help meet the needs of a child’s cognitive development.

Customers will receive monthly newsletter which will notify them on new recommendations, articles and trends on children books.

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 95 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.

About Amazon.in                                                                                                                

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon


Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.



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