Bayer exhibition re-ignites an interest in science
§ 21 interactive exhibits demonstrated the company’s mission: ‘Science For A Better Life’ through Bayer topics
§ Participation from over 4000 visitors from Mumbai and neighboring cities
§ School students participated in huge numbers and enjoyed the educational excursion
§ Experts from various fields interacted with participants and answered their queries
Mumbai, November 14, 2016 – The Indian leg of Bayer’s global science exhibition, based on the company’s mission statement: ‘Science For A Better Life’, concluded on a successful note in Mumbai yesterday. The four-day exhibition witnessed engaging participation from over 4000 visitors across different age groups from Mumbai and neighboring cities such as Pune.
“As an innovation-based company, Bayer is keen to influence young minds to perceive science as an exciting subject. We also want people to appreciate and acknowledge how science improves the lives of millions of people across the world. The Bayer exhibition has been specially designed as an experiential outreach program to explain innovation made possible through scientific research over the years,” said Richard van der Merwe, Senior Bayer Representative, South Asia.
Speaking about the response to the exhibition in Mumbai, Richard van der Merwe said, “It is fascinating to see how well-informed and curious students of today’s age are. They are aware of what’s happening around them and are not afraid to ask questions or to explore the world around them. Over four days, we have seen many visitors sharing their passion for science with us and we are truly touched to see this positive response.”
In India, the theme of the exhibition was ‘Making Science Make Sense’, which is Bayer’s flagship educational initiative that promotes science education through fun experiments. Visitors had a thrilling experience interacting with the 21 exhibits that ranged from Bayer topics such as ‘S’ for Science, ‘C’ for Cardiovascular health and ‘A’ for Aspirin to name a few. In addition to the exhibits, the daily program included four science shows per day which had sensational experiments from Bayer’s Making Science Make Sense program, such as ‘liquid nitrogen’, ‘bubble mania’, ‘color chemistry’, ‘floating calories’, ‘fun with dry ice’ etc. It also included quiz contests based on science-related facts, an inter-school competition on science projects, origami workshops and an interactive motion magic wall.
The expert talks at the Bayer exhibition, which included topics such as: ‘Diabetes & You’ by Prof. Shashank Joshi, Endocrinologist & Padmashree recipient; ‘Nutrition for a Better Life’ by Rujuta Diwekar, acclaimed nutritionist; ‘Trash to Toys’ by Ashok Rupner; ‘Eye Health’ by Dr. Aniruddha Mahindrakar, Retina Specialist; ‘Young Innovators’ by Shailesh Sansare, Innovators Club of India, ‘Pet Health & Zoonosis’ by Dr. Shilpi Minz and ‘Keeping our living spaces pest-free’ by Anil Abraham, witnessed tremendous interest and participation from general public.
School students were thrilled to witness the technologically advanced exhibits that allowed them to explore science and learn scienctific concepts in a hands-on format. One of the most sought-after highlights at the exhibition was the ‘bayerselfiebox’ where visitors could sit against a green screen, choose an exciting background of their choice, click a selfie and download their picture instantly.
Bayer celebrated its 150th Anniversary in 2013, and since then, the ‘Science For A Better Life Tour’ has travelled the world welcoming almost 200,000 visitors in major cities such as London, Shanghai, New York and Sydney. Till date, the exhibition has travelled to 45 cities in 22 countries. This year, besides Mumbai, the tour also travelled to Tokyo, Sao Paulo, Mexico-City and Zurich. The Science For A Better Life Tour will continue to travel the world in 2017.
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2015, the Group employed around 117,000 people and had sales of EUR 46.3 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.3 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com