~ Masterclass aims at enabling individuals make healthy YET tasty food choices for effective Diabetes management~
Delhi, November 9th, 2016: Britannia NutriChoice Essentials in partnership with The Diabetic Food Trail hosted the Britannia NutriChoice Essentials Diabetic Masterclass yesterday that provided city’s food lovers with a preview to easy Diabetes management, while enjoying healthy food without compromising on taste. This is the second in the series of the Masterclasses being conducted as a run-up to the World Diabetes Day on 14th November 2016.
Sugar Free Tiramisu
Diabetes is posing a serious lifestyle challenge needing immediate attention and this initiative is committed to building awareness for diabetes prevention, management and making healthy yet tasty food choices. The core of Britannia’s philosophy is “Eat Healthy, Think Better” and taking this proposition forward we were the frontrunners in making biscuits with different grains, such as Oats, Ragi, and Multi-grain etc. The insights we received after speaking to many diabetics, caregivers, doctors, nutritionists, is that there were not enough food options for the diabetic population. This is why, we have invested into products such as Britannia NutriChoice Essentials, and are partnering with initiatives such as the Diabetic Food Trail. It’s a small step in the direction of making India more diabetic friendly.
The Britannia NutriChoice Essentials Masterclass enabled diabetics to recognize the importance of eating nutritious and well-balanced meals with a regular fitness routine for effective diabetes management, besides learning to read packaging labels and ingredient’s nutritional values through an interactive session with a renowned nutritionist Tushima Malshekhar. Along with that, Executive Chef Gaurav Paul, Hyatt Place, Gurgaon weaved his culinary expertise into crafting mouth-watering yet healthy food options spanning from Assorted Bruschetta, Grilled Chicken, and Catalan Spinach Orzotto. Aimed at busting the myth that diabetic food is bland and boring, audience was informed of each recipe’s caloric & nutritional value including that of the dessert. Ending the session on a high note, the chef and Ali Harris Shere of Britannia Industries came together to co-create a scrumptious Sugar free Tiramisu
Ali Harris Shere, Vice President - Marketing, Britannia Industries Ltd., “India is known as the Diabetes Capital of the world and ranks 2nd after China with 70 million people living with diabetes. NutriChoice Essentials can play a vital role in dietary management by catering to the in-between meal needs of the diabetic population. The products have a low Glycaemic Index which has been clinically proven and can help manage blood sugar levels and is thereby a great in- between meals snack for Diabetics. We are happy to be associated with the 2nd season of the 'Diabetic Food Trail' which is an excellent initiative to help diabetics be better equipped in managing the condition through changes in lifestyle and diet."
The Diabetic Food Trail is an exciting initiative spread across 5 cities and 225 restaurants. After Mumbai and Delhi, the Britannia NutriChoice Essentials Diabetic Masterclass along with the Diabetic Food Trail will now travel to Chennai, Pune and Bangalore to give culinary lessons to the inquisitive diabetic who is looking for healthy and tasty recipes for their daily lives!
Britannia Industries is one of India’s leading food companies with a 100-year legacy and annual revenues in excess of Rs. 8500 Cr. Britannia is among the most trusted food brands, and manufactures India’s favourite food brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia is a brand which many generations of Indians have grown up with. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 4 million retail outlets and reach over 50% of Indian homes.
The company’s Dairy business contributes close to 10 per cent of revenue and Britannia dairy products directly reach close to 700, 000 outlets and over 3 million outlets through indirect distribution.
Britannia Bread is the largest brand in the organized bread market with an annual turnover of 1.1 lac tonnes in volume and Rs.385 crores in value. The business operates with 13 factories and 5 franchisees selling close to 1 MN loaves daily across more than 73 cities and towns of India.
Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients which nourish the body.
The company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified product. The Foundation works through Public Private Partnerships with both Governments and NGOs.
Brand Britannia is listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP Group and Havas Media Group to name a few.
Britannia believes that ‘Taste & Trust’ are its sobriquet and will constantly endeavour to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!