Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Posted by: at 11/24/2016 11:56:00 pm



Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Virat Kohli visits Smaaash’s newly launched center in Ludhiana - India’s first sports-centric immersive, interactive entertainment and gaming center


Ludhiana, November, 25, 2016:   Smaaash Entertainment Private Limited, India's much acclaimed interactive entertainment and gaming center added another feather to their hat with the launch of Smaaash, Ludhiana. This center was visited by Smaaash youth icon - the daring, tough and fiercely talented, Virat Kohli who has carved a niche of his own in Indian Cricket. Being the heartthrob of millions, his visit to Smaaash witnessed fans applauding and trying to get a glimpse of their beloved sport star.

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana

Cricket Icon Virat Kohli visits Smaaash, Ludhiana


After having an impressive growth in Mumbai, Gurgaon, Hyderabad, Bangalore and Noida, Smaaash’s launch in Ludhiana marks its entry in Punjab, popularly known as the ‘Land of Five Waters’. Brainchild of multi-faceted serial entrepreneur, Shripal Morakhia, Smaaash is known to be the favourite gaming destination of master blaster Sachin Tendulkar and cricket icon Virat Kohli. Also known for its innovation and advanced gaming technology, Smaaash serves as an ideal place for all age groups giving an opportunity to family and friends to unify.


On launch of this center, Shripal Morakhia, Chief Imagination Officer, Smaaash, stated, “We are extremely thrilled to have Virat Kohli visit Smaaash, Ludhiana. Smaaash aims to offer supreme gaming and virtual reality experiences to everyone in India and promises to provide an exhilarating and ingenious affair blended with sports, music and dining. We hope and wish that all the people of Ludhiana have a great time with us!”


Gracing the occasion, cricket legend, Virat Kohli added, “Smaaash serves as the only unique and exciting platform to de-stress where one can enjoy gaming and sports together. The Ludhiana center has mind-blowing games, unbelievable virtual reality experiences and lots more. The Smaaash Café also has something for everyone to enjoy, which when coupled with some local Punjabi favourites, will be loved by “children” of ages!”


The newly opened 10,000 sq.ft. center boasts of a 360 degree cricket simulator where one can experience first-hand the exhilaration of facing cricket legends like Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar. Football fans in the mood to kick around a ball can challenge the Super-Sonic Goalkeeper while playing Football Super Keeper. One could fulfil the need for speed and feel the G-force by trying X2Racing. Experience immense thrill and joy with games like Harley-Davidson and Dance Off or alternatively just enjoy friendly banter at the arcade games.


At Smaaash Ludhiana, one can also immerse oneself into virtual reality technology that is so close to reality that it completely absorbs one’s senses. A mix of motion & positional tracking, virtual reality high definition Head Mounted Displays (HMD), along with a state of the art graphics engine that renders in real time, adds the high definition thrill to adventure gaming. Games like Walk The Plank, Finger Coaster and many more promise to add an element of excitement to your gaming experience. Take your opponents down with your choice of weapon by playing Art of Attack. Smaaash vows to provide for a completely immersive experience and transfer you to a world beyond your wildest imagination.


Virat Kohli also met his young fans who were the Smile CFC Ambassadors and they were thrilled to meet their idol and avail the Smaaash experience. Virat Kohli's Foundation has been a supporter of Smile Foundation and has backed up the cause of education and sports with them. Sensitization of privileged children and their parents, towards the existing inequalities around them, is an important objective of CFC - Child For Child program of Smile Foundation


The launch of the Ludhiana center also commemorates the opening of the Smaaash café and brewpub that offers many local Punjabi delicacies as part of its exciting global menu. Designed keeping in mind the patrons of Ludhiana who are well travelled and acquainted to modern Pub culture, this English pub inspired café concept with microbrewery boasts of quirky décor. Its soothing interiors which hosts a character of worn out walls with old rustic wooden drawer panelling, cosy amber lighting and modern furniture exudes fun, joy and vibrancy.



The specially curated menu with a global appeal includes Virat Kohli’s favourite Punjabi dishes such as Paneer Butter Masala, Paneer Tikka and lip-smacking Biryanis.

This café is also serving for the 1st time- Freshly Brewed Beer. The beers named after popular cricket terms include Beamer, Googly, Full Toss, LBW and Doosra.

With its thrilling activities and relaxing ambience, Smaaash, Ludhiana definitely promises an unforgettable and joyous affair!


About Smaaash:


Founded in 2012, Smaaash is India's much acclaimed, world class gaming and entertainment center that marries sports, virtual reality, music and dining into a highly immersive, evolved, interactive and innovative social experience for family, friends and children alike.

Helmed by creative ideator Shripal Morakhia, Smaaash pioneers the field of sports simulation technology (having created the world’s first 360 degree Cricket Simulator) and proprietary gamification technologies (such as a unique twilight bowling zone, motor racing and bike racing simulators and the city's most brilliant go-karting track).

Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360 etc.

Smaaash implores the child in you to forget all decorum and joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. With its current presence in Mumbai, Gurgaon, Hyderabad, Bangalore, Noida and Ludhiana, Smaaash also skites as India's only entertainment powerhouse to open doors in foreign shores with its upcoming Mall of America launch.

Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, Smaaash has something for everyone - whether it be a 7 or a 70 year old - making it a perfect destination for kids of all ages.



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