New Delhi, December 1, 2016: Re-establishing the brand’s position as an undisputed leader in the industry, Amit Bhatia, Director – Marketing of Droom, India’s pioneering online automobile transactional marketplace, has been named at the World Marketing Congress 2016 as one of the most influential marketing leaders. Undertaken by a research cell with a combined research experience of over 100 years, the ‘Most Influential Marketing Leaders’ listing highlights exceptional work and achievements of professionals serving in the field of marketing.
With over 11 years of rich and diverse experience in marketing, e-commerce, and web technologies, Amit is an accomplished marketer with specialisation in digital marketing, online acquisition, and user experience. His innate marketing acumen has been instrumental in driving the marketing initiatives of multiple organisations. Amit most notably spearheaded Times Internet’s e-comm initiative. He also co-founded J B Financial Services, and was amongst the initial members of Interactive Avenues, a leading digital marketing agency, prior to joining Droom.
Speaking on the achievement, Amit Bhatia, Director – Marketing, Droom, said, “The changing marketing dynamics have granted us massive opportunities to tap into, more effectively and efficiently than ever before. Even the most intricate and erratic consumer market can be decoded, and the marketing insights gained can be leveraged for optimum results. All it demands is innovation. Given that we aim to make the same possible for Droom through tireless 360-degree marketing endeavours, it is a moment of great pride for me to be chosen for this invaluable honour. This will give me and the team at Droom the impetus needed to introduce more innovation and creativity in all our ongoing and future endeavours.”
Themed ‘Next Now...’, the World Marketing Congress is an international award ceremony that recognises emerging marketing leaders from the world’s most successful and sought-after brands. Its latest edition was held from November 24 to November 25, 2016 at Taj Lands End, Bandra West, Mumbai.
Founded in April 2014 in Silicon Valley, Droom is India’s first & largest marketplace to buy and sell new and used automobiles and automobile services. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.
The current experience of buying and selling an automobile is completely broken, antiquated and full of pitfalls. Droom offers a truly 21st century experience in buying and selling automobiles. With its technology driven marketplace approach, Droom enables transactions between buyers and sellers by bringing transparency, building trust, and mitigating information astymmetry. Droom is a mobile first marketplace with a presence on three platforms i.e. Android, iOS and Desktop.
Droom is among the fastest growing consumer Internet companies in India with 78K+ B2C sellers, 25K+ products, 121K+ listings,Rs.6,555 Cr+ in listed GMV, 3.1 Mil+ FB Community members (highest for any automobile community in India) and over 3.6 Mil+ downloads for mobile apps.
Droom has a very strong and proven founding team with 50 years of combined experience in technology, Internet, E-Commerce and FMCG including 20 years in Silicon Valley. Sandeep Aggarwal is founder of Droom. Prior to Droom, Sandeep founded ShopClues.com, India’s first & largest managed marketplace and 5th Unicorn in the Consumer Internet in India. Droom has a team of 203 and is funded by some of the leading global venture investors