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Kemia Launches Villa Project - “Ferns”

Unique concept of 10+10 introduced in Puducherry

India 14 November 2016: "Ferns"- an exclusive Villa Home Project, approved by Puducherry Planning Authority is coming up on 5.58 acre land. Kemia Apartments Limited (from the Kemia Group), a Chennai based company whose primary business is construction and promotion of residential projects across India, has launched this 120 villa project at Puducherry.

Club House
 Club House

Site layout
 Site layout

Swimming pool
 Swimming pool


According to Mr. K. K. Kulothungan, Chairman & MD, Kemia Apartments, “Ferns is the ideal choice when you want to escape the hustle and bustle of congested life and yet be in the city. The project comprises of 120 ultra-modern villas each with a plot of 1200 sq.ft. and spacious built-up area of 1700 sq.ft. "Ferns" caters to the aspirations of the middle income group. The Villas have many hi-end specifications, yet the prices have been kept at reasonable levels. Each villa follows a well-planned architectural design with three bedrooms – one on the ground floor and two on the first floor. "Ferns" keeps in mind the privacy, hospitality and comfort for your family and guests.”

Mr. Umesh S, Director, Kemia Homes said, “Besides these, each villa consists of aesthetically designed living, dining room and kitchen along with an exclusive car park. And other infrastructure and amenities such as landscaped park, children play area, club house with a swimming pool, piped water supply and centralized waste water treatment at "Ferns" gives a complete peace of mind package.


Well laid out roads

Ample car park

24x7 security

Club house with swimming pool

Landscaped park

Children play area

The green footprint

Rain water harvesting

Central STP and water treatment plants within the gated community

LED street lights

10+10 Homes – A paradigm shift:

Mr. Kulothungan, discussed their new concept “10+10 Homes”. He said that this is going to radically change the market perception in terms of quality and builders’ offerings and responsibility. The buyer stands to benefit because of the guarantee of 10 year warrantyand 10 year maintenance. This concept has been put in place after several years of research and understanding customer needs and aspirations, Kemia is introducing this concept in Puducherry in its Villa Project Ferns.

This 10 + 10 Home concept envisages

* 10 years Warranty

* 10 years Maintenance

* Built-in high compliance standards

* Real Value for Money

The 10 + 10 home will now define the meaning of a value engineered product for every home, setting a new bench mark in this segment.

Dr. R. Venkatesh, CMO, Aravind Eye Care Hospital, Puducherry said that this move by the company is very welcome because of two reasons, first – it gives the consumer, the assurance the property he is buying has been constructed in the best possible way using the finest construction materials. Secondly, it brings on a great responsibility to walk the talk and deliver on the assurance given. “We are happy that builders have started adopting the best practices which go a long way in promoting goodwill and reducing litigation. The Govt. of India also has introduced guidelines which when practiced will be a boon to all buyers.”

Kemia’s other on-going projects include “Paradise Beach”, an exclusive beach side residential project on East Coast Road (ECR) in Chennai, while “Melody”, inthe city and Lotus, Phase II at Kolkata.

According to Mr. Sathesh Babu, Director, Kemia Homes, “We have been in the business for over 20 years and have successfully completed projects in Chennai, Kolkata and Pondicherry and are looking at expanding into Bangalore and other Tier 2 cities in future. Kemia Homes takes pride in the fact that we are a zero debt company. In addition to housing, the Kemia Group is involved in hospitality, plantations, software.”

Mr. Raphael Ilavarason, Group CEO said, “We are ensuring that all our projects are on par with the current international standards of home living. In future, we plan to develop housing projects worth over Rs.600 crores in Chennai, Kolkata and Bangalore. The value of our projects currently underway is around Rs.125 crores. Under development are projects valued at more than Rs.250 crores in the next 6 to 8 months.”